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BrightWave Marketing can provide as much or as little support, expertise and management of your email campaigns as needed. Offerings include:
Creative Services
- Template Creation
- Design new email concepts & layouts for promotional, newsletter & transactional messaging
- Coding
- Testing
- Inbox OptimizationSM
- Rendering & Deliverability Optimization Services
- Heatmapping
Campaign Delivery & Management
- Campaign Management
- Deployment/Sending of campaigns
- Detailed Reporting
- Bounce Management & Analysis
- Campaign & Program Optimization
Strategic Services
- Audit of email program
- Best Practices Advisory Services
- Inbox Optimization
- Advisory Services/Review related to Monetization of email program
- Review customer email touch points
- Internal process, business rules, procedural and internal structure review and advisory services
- Privacy & CAN-SPAM Compliance Consulting & Contingency Plan Creation
List Growth/Management
- Email Sign Up/Preference Center Creation/Review & Management
- Email Database Creation, Management & Analysis
- Email Acquisition Efforts
- Include Site Email Data Capture Review & Placement
- Email Appends
- Targeted search campaigns to drive email database growth
- Offline channel Strategic Review & Assistance
Program Measurement & Benchmarking
- Analyze campaign metrics
- Create program benchmarks
- Develop program goals and email scorecard
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81% of marketers plan to increase spending on email marketing in 2007.
- Alterian, 2007
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more findings
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