BOSTON, MASS. (JUNE 11, 2008) - Aquent invites interactive project/program managers and email marketing managers to attend "Leveraging the Value of Email Marketing During a Recession," a free webcast featuring Simms Jenkins, chief executive officer of BrightWave Marketing, an award-winning email marketing services firm specializing in the strategic optimization of email marketing programs.

In this June 26 webcast, Simms will help attendees build a business case for the allocation of more dollars, not fewer, to email marketing, even in this economic climate. He will outline a plan for attendees to win over C-level executives by defining the key elements of optimizing any email marketing program.

"Email marketing can deliver exceptional return on investment," said Ann Webster, president of Aquent North American Staffing. "In this Aquent/AMA webcast, Simms Jenkins will give attendees the tools they need to define (or redefine) the purpose, goals, and benchmarks of their email marketing programs and to cut costs and deliver exceptional value to subscribers."

Simms Jenkins is regarded as one of the leading experts in the email marketing industry and has extensive relationships and interactive marketing experience on both the client and agency sides. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top-tier brands like ACS, BellSouth, California Casualty, CoreNet Global, Lowe's, Sports Illustrated, and Ted's Montana Grill, as well as leading advertising and marketing firms.

Jenkins, with his column for iMedia Connection, a leading interactive marketing and media publication, has been called one of the top 21 information sources for email marketers. He has an upcoming book called "The Truth About Email Marketing," scheduled for publication on August 1 by Pearson Education, one of the world's largest publishing houses. The book's companion Web site is www.TheTruthAboutEmailMarketing.com.

The free webcast will be broadcast on June 26, 2008, at 1 p.m. E.S.T. Details and registration information can be found on the American Marketing Association Website. Click Here. The presentation will also be archived for future on-demand viewing.

ABOUT AQUENT
For more than 20 years, Aquent has led the way in transforming how companies find and utilize marketing and creative talent to execute their brand strategies. Aquent’s pioneering approach to staffing and services has helped thousands of companies—including two-thirds of the Fortune 500 and 90 of the Fortune 100—build their internal marketing and communications capabilities. Last year we placed over 11,000 Aquent talent at more than 3,000 companies. Aquent, online at www.aquent.com, is headquartered in Boston, Mass.