BrightWave Marketing, Inc. a premier email services firm specializing in the strategic optimization of email programs, today announced that leading email marketing industry expert and BrightWave CEO, Simms Jenkins, will be speaking next week at the Email Evolution Conference. The Email Experience Council (eec) and Direct Marketing Association (DMA) have joined forces to present the event for email marketers by email marketers. The first annual Email Evolution Conference will be held February 12-13 at the Sheraton Hotel & Marina in San Diego. Click Here for more information on the conference.

On Tuesday Feb. 12, at 3:30 PM, BrightWave’s Simms Jenkins will participate in a panel discussion titled "Even CEOs Read Email: Addressing the C-level B2B Target" which will be moderated by Carol Krol, Senior Reporter, BtoB Magazine and BtoB's Media Business. The session dives deep into the role of the B2B emails and which industry promotes best practices and which will or will not move your program forward.

"As an active supporter and partner of the Email Experience Council, I am personally honored and excited to participate in this unique gathering of the best minds in email marketing," Jenkins commented. "I look forward to my panel discussion and continuing to move our industry forward through thought leadership and joint education efforts like this conference."

About BrightWave Marketing
BrightWave Marketing is a premier email services firm specializing in the strategic optimization of email programs. BrightWave Marketing focuses on creating and managing exceptional strategic and tactical online acquisition and retention programs that drive revenue, cut costs and build relationships. The company specializes in the following email areas: design, database growth, strategy and campaign management as well as search marketing.

Headquartered in Atlanta, BrightWave Marketing has done work for a blue chip client roster including ACS, BellSouth, CoreNet Global, Floor & Décor, GMAC Insurance, Lowe's, Sports Illustrated and Ted's Montana Grill as well as leading advertising and marketing firms. For more information, please visit www.BrightWaveMarketing.com or visit EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry.