ATLANTA, GA – Oct. 29, 2008 – BrightWave Marketing, an award-winning agency specializing in the strategic optimization of email marketing and digital targeted messaging programs, announced that CEO Simms Jenkins will speak at the eMarketing Association’s eM8 conference in Atlanta, in addition to leading and participating in two panel discussions.

Jenkins, the author of The Truth About Email Marketing, will be presenting at the widely followed two day event in Atlanta. His presentation is titled “The Truth (and Lies) About Email Marketing” and will address email marketing best practices while debunking myths surrounding the email marketing channel.

The Truth (and Lies) About Email Marketing by Simms Jenkins
WHEN: Thursday, October 30 at 1:00 PM

EMARKETING PANEL, Moderated by Simms Jenkins
WHEN: Thursday, October 30 at 3:45 PM

EMAIL MARKETING PANEL, Panel Speaker – Simms Jenkins
WHEN: Thursday, October 30 at 4:30 PM

WHERE: Doubletree Hotel Atlanta-Buckhead 3342 Peachtree Road Atlanta, Georgia 30326

The eMarketing Association (eMA) is the world's largest international association of emarketing professionals. eM8 Atlanta is an executive-level event that features presentations from top leaders in the eMarketing arena.

For more information on eM8 Atlanta, please visit
www.emarketingassociation.com/2008/atlanta/index.htm

Additionally, on Wednesday October 29, Jenkins will be signing copies of his highly acclaimed book, The Truth About Email Marketing (FT Press, 2008), at the Atlanta Interactive Marketing Association's (AiMA) monthly event. This month’s topic is Marketing vs. IT (how to get along).

The Truth About Email Marketing Book Signing
WHEN: Wednesday, October 29, 2008 6:30 PM
WHERE: GA Tech Global Learning Center | 84 5th ST NW, Atlanta, GA 30308

"We are thrilled to have one of the foremost experts in email marketing signing his new book at our October event” said Joe Koufman, president of the Atlanta Interactive Marketing Association (AiMA). Koufman went on to say "The Truth About Email Marketing is an amazingly simple yet detailed guide for newbie marketers or seasoned veterans who want to best leverage one of the most powerful communication vehicles of our time."

For more information on this event, please visit www.atlantaima.org

About BrightWave Marketing
BrightWave Marketing is an award-winning agency specializing in the strategic optimization of email marketing and digital targeted messaging programs. BrightWave Marketing focuses on creating and managing exceptional digital messaging programs that drive revenue, cut costs and build relationships.

Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including BellSouth, California Casualty, Chick-fil-A, CoreNet Global, Lowe's, Sports Illustrated and Ted's Montana Grill as well as leading advertising and marketing firms.

For more information, please visit www.BrightWaveMarketing.com or visit www.EmailStatCenter.com, the leading authority on email marketing metrics. BrightWave Marketing’s CEO Simms Jenkins is the author of “The Truth About Email Marketing” published by Pearson’s FT Press. Visit www.TheTruthAboutEmailMarketing.com for more information on the book.