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Latest News & Articles

  • BrightWave Marketing Wins Gold SouthStar Award from the DMA
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  • BrightWave Marketing CEO profiled by the Atlanta Journal-Constitution
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  • California Casualty Chooses BrightWave Marketing as Email Marketing Partner
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  • BrightWave CEO Simms Jenkins To Tell The Truth About Email Marketing
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  • Can email survive social media's rise?
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  • BrightWave Marketing Takes Home Atlanta Marketer of the Year Award


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    • Analyze campaign metrics
    • Create program benchmarks
    • Develop goals and email scorecard

    Did you know?

    Only ½ of email marketers are using email metrics for budgeting/forecasting purposes
    - EmailStatCenter.com First Annual State of Email Metrics Survey, Nov. 2007
    read more findingsread more findings

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