Poll Results
ON24.com and BrightWave Marketing - Webinar
Tuesday May 30, 2006

 

How would you rate the effectiveness of your email campaigns?

 

 

 0.0%

Excellent - metrics exceed industry averages, goals are being exceeded

 

 

 47.6%

Good, but need improvement

 

 

 36.9%

Average

 

 

 8.3%

We need major help

 

 

 7.1%

I have no idea


What is the purpose of your email campaigns?

 

 

 7.6%

Build relationships

 

 

 29.3%

Drive website traffic / revenue

 

 

 6.5%

Generate awareness / branding

 

 

 56.5%

All of the above


What aspects of your emails do you test?

 

 

 26.1%

Subject line

 

 

 11.3%

Creative

 

 

 15.9%

Offer

 

 

 26.1%

Content / Copy

 

 

 23.8%

All of the above

 

 

 32.9%

None of the above


What is the average length of your email campaigns?

 

 

 41.3%

Generally short

 

 

 8.0%

Generally long

 

 

 50.5%

It varies with each campaign
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