As Chief Client Officer for BrightWave Marketing, Brent Rosengren is responsible for overseeing all clients' email marketing and digital targeted messaging programs. In this role, he ensures that BrightWave's clients receive exceptional service and strategic leadership to build programs that help them drive revenue, cut costs and build relationships with their customers. BrightWave's client roster includes such blue-chip clients as Affiliated Computer Service (A Xerox Company), Aflac, Chick-fil-A, Cox Business, Equifax, and Phillips 66.
Before joining BrightWave Marketing, Rosengren gained invaluable exposure to best practices and campaign successes through client-side email and partnership consumer marketing positions with WebMD and Southern Progress, a unit of Time Warner. Rosengren's experience, wealth of digital direct marketing knowledge and passion for email marketing in particular combine to create a perfect lead for BrightWave's client services team.
75% of respondents say lack of relevance is the biggest reasons subscribers choose to opt out, followed closely by sending too frequently (73%). - Merkle Interactive Services (2009)
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