BrightWave and CEO featured in Atlanta Journal-Constitution.
BrightWave Marketing consists of an experienced, talented and diverse group of passionate digital marketers. We come from different backgrounds and share a common goal - to assist our clients in creating and managing exceptional email and digital messaging programs.
Our award-winning team has an impressive track record, including a patent holder, White House worker, email newsletter maestros from the largest health website in the world and fastest growing airline in the industry, former COO of one of the largest independent digital agencies, MBA grads, creative forces driving one of the biggest email programs in the world, big agency account execs, loyalty experts, CRM gurus and more. Plus, our clients love us so we can't be exaggerating too much.
7 Tips for Email Marketing Success
Simms Jenkins and other industry experts weigh in on the key elements of a successful email marketing program with a nod to luxury brands.
5 Reasons Why Content Marketing Should Elevate Your Email Program
Email marketers have largely missed out on the opportunities presented by content marketing. Simms Jenkins writes about the five ways to build a successful marriage between email and content.
(VIDEO) BrightWave's Own Jay Jhun Explains Why Leveraging Data is Like Dating
Jay Jhun, VP of Strategic Services at BrightWave Marketing, discusses the role of personalization in the customer journey, explains why leveraging data is like dating, and divulges his least-favorite ad-tech jargon.
BrightWave Creative Director to Speak on "Email in a Smartphone World" at All About Email Virtual Conference & Expo
Jessica Higgins addresses the mobile email phenomenon in this session, including offering tips on design, testing and brands leading the way.
2014's Fastest-Growing and Most Valuable Email Marketing Companies
In this third annual review by BrightWave's CEO Simms Jenkins, we take a look at the email marketing companies that are rapidly developing wealth, jobs, and success.
BrightWave Continues Growth with New Clients, New Hires & a New Headquarters
North America's Leading Email Marketing Agency Makes Inc 5000 List for 3rd Consecutive Year
BrightWave Finalist for OMMA Award for Dynamic Equifax Email
BrightWave is a finalist for a prestigious New York City-based OMMA online media award for the first time ever.
Dos and Don'ts of Email Remarketing
BrightWave's Jenkins prescribes how to leverage existing metrics and subscriber behavior to better your email ROI.
The Email Design Conference (hosted by Litmus) Know Your Speakers: BrightWave's Jay Jhun to Serve Up Closing Keynote
The Email Design Conference is right around the corner and it's packed with great talks from a bunch of amazing speakers. Check out Jay Jhun's interview on presenting the closing keynote.
I've Got 99 Reasons...
Email continues to rock, and this week special guest contributor Jay Jhun of BrightWave provides some reasons why email is as powerful as ever - and maybe even better than ever.
AgencyInsights: Email marketing with BrightWave CEO - Simms Jenkins
Email continues to be the digital hub of marketing. Find out why in an interview with Simms Jenkins.
The New Rules of Email Engagement
In an age of social media, learn how email can be the go-to channel to talk to customers.
Engaging Email - Jenkins Provides Tasty Tips for Restaurants
In American Express's Restaurant Briefing, BrightWave's CEO Jenkins provides helpful tips on how to make your email program extra tasty.
Jenkins to be panelist at Technology Association of Georgia Event
Simms Jenkins featured as a panelist in a unique exploration of the current and future state of email at TAG Social, BPM, HR, Mobility, IBS: What Will Email Look Like Tomorrow?
6 Reasons Why Your Customers Love Your Email Program
Simms Jenkins writes a love letter with straightforward instructions on how to deliver - and receive - more love in the inbox.
2 BrightWavers Named Among The World's Top 50 Email Marketing Influencers
BrightWave's Jenkins and Jhun named to prestigious list of top industry leaders.
6 Reasons Why Your Customers Hate Your Email Program
In order to engage customers and avoid the dreaded delete button, brands need to wow consumers with their email marketing. Here are six reasons brands' emails may end up in the trash.
Email Engagement and Deliverability Advice That Marketers Can Sink Their Teeth Into
BrightWave's Jenkins asked several leading email strategists and deliverability experts to weigh in with their thoughts and advice on email engagement and deliverability.
How Focusing on Your Core Offering Can Propel Your Digital Agency
Digitalpreneur Jason Swenk interviews BrightWave's CEO Simms Jenkins in an engaging podcast on steps he took that propelled his agency into being the leading email focused digital agency in North America.
5 Pervasive Email Challenges – and How to Fix Them
Simms Jenkins writes about five of the most common email marketing challenges, and simple steps to take to fix them.
#CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile
Read more about Simms Jenkins' presentation at ClickZ Live in New York.
"The New Inbox" by Simms Jenkins on Kindle Now on Sale
In honor of author Simms Jenkins speaking at ClickZ Live in New York City this week, get his book on Kindle for a low price.
Pushing the Envelope with Simms Jenkins April 3 at ClickZ Live
Simms Jenkins, will speak about leveraging mobile, how to drive subscribers and how NOT to annoy them during his ClickZ Live New York session entitled "Pushing the Envelope: Thinking Outside the Inbox to Optimize Clicks and Conversions."
How to Inspire Subscriber Love and Loyalty With Great Emails – Tips From 3 Brand Email Pros
Well-respected email leaders at brands that really are focused on making email a special part of their marketing mix, including Zillow, Scoutmob, and Stonyfield, shared some campaigns they worked on with Simms Jenkins.
BrightWave Once Again a Finalist for Top Email Award at AMYs - Six Years Running
BrightWave and client Equifax are a finalist for American Marketing Association's top email marketing award.
5 Questions for a CEO: Simms Jenkins, BrightWave Marketing
Tech and entrepreneur veteran Jeff Hilimire asks BrightWave's CEO questions on building a business and leadership.
Email Blows Social Media Out the Door -- Any More Questions?
Jenkins writes about new study from McKinsey cites email's dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acquiring customers.
Email FAQ: The Questions My #EEC14 Panel Didn't Get to
Your questions answered from Simms Jenkins and Chad White's panel at the Email Evolution Conference.
What Makes Your Audience Tick? An Interview With ExactTarget's Jeff Rohrs
Jenkins interviews Rohrs on his new book, the growing importance of audience development, and proprietary audiences.
5 Must-Do New Year's Resolutions for Email Marketers
In Jenkins's latest article he writes about on email never sleeps and 2013 was the year email ended all rumors of its demise, firmly replanting itself as the hub of all digital communication.
Simms Jenkins Selected as Finalist for Prestigious eec Award
BrightWave CEO selected as a finalist for the eec Email Marketer Thought Leader of the Year Award. Congratulations to the winner, Dennis Dayman of Oracle.
The BrightWave Boat is Ready to Set Sail: Happy 2014 from BrightWave
BrightWave goes deep on their always anticipated year end email and landing page.
Senior Strategist, Kirsten Schlau, Covers Big Email Marketing News on ClickZ
Learn how Google's latest update to Gmail will have an affect on email marketers.
All-Star Email Marketing Author Session Webinar Available for Download
Very informative and entertaining webinar featuring email marketing authors Simms Jenkins, DJ Waldow and Chad White is available for download now!
The Power of the People: What Email Marketers Are Talking About Going Into 2014
Crowdsourced questions for a recent webinar featuring Simms Jenkins, Chad White and DJ Waldow shed light on what email marketers have on their minds heading into 2014.
Jenkins interviewed on "How Focusing on Your Core Offering can Propel Your Agency for Growth"
Digital agency entrepreneur Jason Swenk and BrightWave CEO Simms Jenkins talk agency growth, obstacles and how to overcome them.
5 Low Hanging Fruit To Build Momentum & Drive Sales in Holiday Emails
The last months of 2013 are a great time to plan for the year ahead, but you can tackle low hanging fruit today to maximize your return over the holiday season. BrightWave's Jenkins explains how.
A Q&A With Jay Jhun on All Things Mobile Email
Get a sneak-peek into Jay Jhun's thoughts on some of the topics he plans to cover at the All About eMail Virtual Conference & Expo.
5 Key Takeaways from Lifecycle Messaging Conference #LCMC13
BrightWave CEO among highlights at major industry conference.
Jenkins quoted in NY Times article When the E-Mail Is Not Quite Spam, but Not Quite Desired
BrightWave's CEO featured in New York Times piece on email etiquette.
Sex with Data? An Email Marketer’s Tale
Jenkins highlights learnings from the Lifecycle Messaging Conference, what email marketers want & where sex and data fit in.
BrightWave Finalists for 2 of the Top AIMA Awards: Most Effective Email Campaign & Interactive Marketer of the Year
BrightWave and Chick-fil-A honored for top email prize & CEO Jenkins up for top marketer award.
11 Strategic email marketing quotes from the book The New Inbox
Jenkins's The New Inbox featured in strategic thinking highlights.
Forbes Features Jenkins in Why Email Is Still More Effective Than Social Media Marketing
BrightWave CEO featured extensively in Forbes article on why email marketing reigns supreme.
Jenkins featured in DM News 2013 Essential Guide to Email Marketing
BrightWave CEO provides opinions on why ignoring mobile email jeopardizes your relationship with your subscribers.
The Webinar to End All Webinars
Join email marketing all-stars Simms Jenkins, DJ Waldow and Chad White for a free webinar, promising to answer all of your burning email marketing questions.
Tinker and Test: 4 Essentials for Performance-Driven Design
Jay Jhun of BrightWave's ExactTarget Connections session highlighted.
BrightWave Makes 2013 Tech 200 List for 2nd Consecutive Year
BrightWave selected among fastest growing privately held tech companies in the US.
The Fastest Growing and Most Valuable Email Marketing Companies
Simms Jenkins provides a fresh look at the email-related companies making a splash in the private sector and public markets.
BrightWave ranks 7th fastest growing email company in the US
See the list of the Fastest Growing Email Marketing Companies in America according to Inc. 500|5000.
BrightWave Marketing Ranks No. 1762 on the 2013 Inc. 500|5000
Inc. magazine today ranked BrightWave Marketing No. 1762 on its seventh annual Inc. 500|5000, an exclusive ranking of the nation's fastest-growing private companies.
The Psychological Hierarchy of the Email Campaign
BrightWave's CEO writes about how email marketers and subscribers can deliver a win-win message every time.
BrightWave’s Jessica Higgins to present on The Mobile Inbox 201: Design & Coding at Connections 2013
Jessica Higgins, Creative Director, presents on strategy, design and creative for mobile email at world's biggest digital marketing event.
BrightWave’s Jay Jhun to present on Performance-Driven Design at Connections 2013
Jay Jhun, VP of Strategic Services, speaks on redesigns, drivers for change, metrics for success and email best practices at world's biggest digital marketing event.
Size or Specialization? What the Publicis Omnicom merger means for email marketers
Simms Jenkins provides analysis on the massive deal that shakes up the advertising world.
Email Swipe File Video Response: BrightWave Marketing on Lowe's Email
Creative Director Jessica Higgins and VP of Client Services Brent Rosengren share their thoughts on the Lowe's progressive profiling email we included as an outstanding example of the Personalization Trend.
It's Time to "Mobilize" Your Email Program
Simms Jenkins provides insights on ExactTarget blog.
Email Swipe File Video Response: BrightWave Marketing on Zulily Welcome Email Series
In this video response, BrightWave Marketing VP of Client Services Brent Rosengren and Creative Director Jessica Higgins share their thoughts on the Zulily welcome email series we included as an outstanding example of the Triggered Sophistication Trend.
Email Swipe File Video Response: BrightWave Marketing on Reiss Email
BrightWave Marketing Creative Director Jessica Higgins and VP of Client Services Brent Rosengren share their thoughts on the Reiss email we included as an outstanding example of the Mobile-Friendly Trend.
BrightWave Marketing Video Analysis of Moosejaw Email
From ExactTarget's Email Swipe File. VP Jay Jhun's Video Response on Moosejaw Email.
BrightWave CEO Quoted in Entrepreneur Magazine
Jenkins provides insight on 10 Questions to Ask When Choosing an Email Marketing Service
(Video) Chick-fil-A's Award-Winning Email Strategy
BrightWave and Chick-fil-A's unique approach to building an email program that makes subscribers happy & delivers business results.
How to Ride High in Email Marketing
Simms Jenkins writes about what is truly important, why marketers should leverage Twitter for email, and what fires up author and email expert Chad White.
The New Email Marketing Rules
Simms Jenkins talks about the new email marketing rules in this two-part interview with ExactTarget's Principal of Marketing Research Chad White.
Best Seller: Boost sales with books in content marketing
BrightWave CEO and The New Inbox Author Featured in Content Marketing Article.
View the International Email Marketing Summit presentation: The New Inbox: Email Success Strategies for the Mobile Age
Access the highly regarded (rated 5 stars) webinar from BrightWave CEO Simms Jenkins.
Simms Jenkins answers the question - Should marketers send more email?
BrightWave's CEO answers this hot topic in a video interview with ExactTarget.
The New Inbox: The Intersection of Email, Mobile & Social Marketing
Write-up on BrightWave's CEO presentation at SES New York.
Digital Leaders React to the Salesforce/ExactTarget Monster Deal
BrightWave's Jenkins on why email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry.
BrightWave Culture Video - Celebrating 10 Years
BrightWave developed a video providing a look inside the decade old leading agency.
'The New Inbox': Mobile's Impact on Email Marketing and Social Media
BrightWave CEO's book highlighted in article by "Email Yogi."
Happy birthday, spam! On what 35 years of spam has gotten us includes perspective from BrightWave CEO
In American Public Media's Marketplace.org, Jenkins provides color to curious reporter.
7 Reasons Why Your Email Marketing Program May Fail
Simms Jenkins offers up tips on how to make sure there is clear value to your subscribers, you're paying attention to the right metrics, and leveraging the tools you have.
BrightWave selected #81 in the Pacesetters Awards for the Fastest Growing Companies in Atlanta
Another BrightWave award for high growth and success by largest business journal in the US.
BrightWave Marketing CEO Simms Jenkins Releases Latest Book: “The New Inbox: Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World"
Follow Up Book From "The Truth About Email Marketing" Author and Leading Industry Expert.
The Future of the New Inbox
Simms Jenkins introduces his new book and why email has changed...and must continue to do so.
VIDEO: The Evolution of the New Inbox (Interview with Simms Jenkins)
ClickZ speaks to Simms Jenkins, chief executive of BrightWave Marketing, to find out all about his new soon-to-be released book, The New Inbox.
How mobile and social have changed email marketing...
Jenkins' presentation at major industry conference covered.
BrightWave COO Tuttle a Finalist for AMY Marketer of the Year, Hilarity Ensues
Tuttle was a finalist at 56th annual Atlanta Marketer of the Year Awards and held at the Fox Theater in Atlanta, GA. BrightWave and Chick-fil-A also won for best email campaign.
BrightWave CEO quoted in AdWeek's "It's Adapt-or-Die Time for Daily Deals Firms: Shakeout is coming"
Jenkins provides analysis of email program value in AdWeek's exanimation of daily deal space.
Litmus writes about mobilized holiday email effort from BrightWave
Email software company writes in detail about BrightWave's innovative holiday email campaign with a unique mobile component.
The 6 Golden Rules of Mobile Email
Simms Jenkins writes how the rules of mobile email are ever-changing, so don't forget to add these to your list.
BrightWave CEO Jenkins featured in Fortune magazine article
Jenkins cited as email expert in Fortune article Customers to retailers: "Don't spam me, bro!"
BrightWave Marketing Releases New White Paper and Infographic on Mobile Email Marketing
6 Myths of Mobile Email & Related Infographic Provide Insight into the Email Experience on Mobile.
Super Bowl XLVII Ads: Winners and Losers from ClickZ
Analysis of Super Bowl XLVII Ads, including insights from BrightWave CEO Simms Jenkins.
The 2 Most Important Things for Email Marketers in 2013
Simms Jenkins provides advice on what do you need to do to be successful and what is the difference between smart email marketing and decent email marketing? Part two in a two-part series.
Why Your Brand Needs Email Smarts More Than Ever in 2013
Simms Jenkins writes about how you must commit to sweating details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in a two-part series.
Chase and Inc. Magazine feature a video interview with CEO Simms Jenkins at the Inc 5000 Conference
Jenkins featured at prestigious conference honoring high growth companies.
BrightWave Marketing Appoints ExactTarget Sales Leader as Head of Business Development
Jamie Bell to Drive Sales for North America's Leading Email Marketing Agency.
Email Marketing's Evolution in a Mobile World
eMarketing + Commerce interviews Jenkins on this hot topic.
Mobile 'pandemic' impacts email marketing
Jay Jun offers up a prescription on this very real email game changer.
BrightWave Marketing #70 on the 2012 Technology 200 List
BrightWave cited among fastest growing technology companies in the US.
Email Acquisition Tactics - Fair Game or Dirty Business?
Simms Jenkins discusses the nuances of permission email marketing -without the permission.
BrightWave COO Ryan Tuttle honored as a winner of the 2012 Direct Marketing News 40 Under 40 as Top Young Industry Star
Tuttle featured among industry's elite rising stars by influential magazine.
Connecting in an Expanded Messaging Marketplace
Bridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections.
Email's Place in the Emerging Entrepreneurial Economy
For anyone still questioning email's longevity and greater influence in the economy, take a look at a list that provides real numbers and a real place among the digital elite.
BrightWave Marketing named to Inc. Magazine's Annual Exclusive List of America's Fastest-Growing Private Companies--the Inc.500|5000
BrightWave Ranks No. 1335 on the 2012 Inc. 500|5000, No. 51 in Atlanta and No. 126 within Advertising & Marketing Industry, Three-Year Sales Growth of 230% Propels Agency to Coveted Spot on List
Where Should You Make Your Email Marketing Investments in a Changing Industry
There is a sea change in terms of spending money on what makes your email program better. Part two in a two-part series by BrightWave's Jenkins.
The Changing Landscape of Email Investment
Simms Jenkins writes about what a typical email marketing budget looked like five, seven, and 10 years ago, and where you should be making your email marketing investments. Part one in a two-part series.
BrightWave and CEO Jenkins featured in "You've got (e)mail"
Atlanta Business Chronicle feature on the email marketing industry highlights BrightWave.
How to Optimize Your B2B Email Campaigns
Why remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series.
8 B2B Email Marketing Tricks of the Trade
How to avoid running a business-to-business email program that's cold, corporate, and boring. First in a two-part series.
Major List Growth as Branding Promos Turn into Long-Term Investments for Ted's Montana Grill
BrightWave's work for long time client cited as case study and successful multi-channel integration effort.
Driving Your SMB Forward With Email
Simms Jenkins writes how and why Marketers must apply common sense while leveraging the many possibilities of email marketing if they want their emails to get read. Part two in a two-part series.
The New Email Marketing Essentials for Small and Medium Business
Simms Jenkins offer up how to ensure your company is using the right channels to deliver the right messages and keep your business profitable and thriving. Part one in a two-part series.
Let the Silos Fall Down!
Part two in a two-part interview with Jay Baer.
BrightWave Marketing One of Only Two Agencies To Be Selected as a Finalist for Prestigious 2012 AIMA Awards
BrightWave Marketing, North America's leading email marketing focused digital agency, is one of only two agencies chosen as a finalist in more than one category at the upcoming AiMA Awards.
Why Email Is Like Madonna and Facebook Is Lady Gaga
Part one in a two-part interview with Jay Baer.
BrightWave Hires Its First Director of Strategic Services
BrightWave adds to industry leading team.
Mobile Revolutionizing the Inbox
Part 2 of Simms Jenkins' discussion about mobile's impact on email.
BrightWave Marketing Adds Top Talent to Leading Email Marketing Agency
BrightWave Marketing, North America's leading email marketing focused digital agency, continues to grow with new clients and new team members. Key roles have been recently filled, including director of strategic services and campaign manager.
Mobile's Pending Revolution of the Inbox
BrightWave's CEO part 1 discussion with mobile email experts Justine Jordan of Litmus and new Director of Strategic Services Jay Jhun.
BrightWave Marketing Takes Home Top Email Marketing Award at Atlanta AMA AMYs
BrightWave took home top email honors for its work with Ted's Montana Grill at the 2012 Atlanta Marketer of the Year Awards, presented by the American Marketing Association's Atlanta chapter.
BrightWave finalist for top email campaign at AMY Awards
The award-winning BrightWave team once again up for the top email prize at prestigious event.
Secrets & Lies: Integrating social into email strategy
Simms Jenkins offers up tips and corrects some assumptions on this key intersection of digital.
Are Email Programs Getting Better?
How do your consumers perceive your email frequency, value, and relevance? Part two in a two-part interview.
Changing Consumer Perceptions of the Email Channel
What that means for digital marketers. Part one in a two-part interview.
LiveIntent Endorses Email Providers With LiveCertified Alliance Program
BrightWave Among Leading Email Firms to Partner with LiveIntent
Live from the Email Experience Council show in Florida
BrightWave CEO among thought leaders interviewed at EEC conference for Only Influencers Talk Radio
BrightWave's Jenkins featured as Partner on Fresh Address's Reactivation Tips
ECO offers insights no best way to reengage with email subscribers.
5 Ways to Sell Your Email Program to the C-Suite
Simms Jenkins writes why you must pitch your email marketing program properly to win support from senior management.
Email Marketing Targeting Tips from DM News
BrightWave CEO featured in DM News on using analytical insights to drive targeting.
BrightWave CEO Jenkins interviewed on Atlanta Business Radio
Jenkins discussed on this popular local talk show about creating the business and his book as well as email tips. It is also available on iTunes.
Super Bowl Ads 2012: Winners and Losers
Simms Jenkins Super Bowl comments featured in ClickZ's reviews of 2012 Super Bowl Ads
25 Things Email Marketers Must Avoid in 2012
Simms Jenkins offers up these must read tips for any digital marketer looking to make a mark in 2012.
4 Email Marketing Trends That Matter in 2012
Marketers will need to rethink how they communicate with subscribers. Start here with BrightWave CEO's Tips.
Inbox Rising: Email Emerges as the Dominant Digital Communication Channel
Simms Jenkins provides a look at the big seven areas where email will come out as the digital marketing heavyweight to beat in 2012.
BrightWave CEO interviewed by Atlanta Journal-Constitution in "Internet, smart devices change home shopping"
Jenkins comments on the myriad of websites and smartphone apps that are becoming an ever bigger part of how people shop for or sell a home.
BrightWave's Jenkins Profiled in Atlanta Business Chronicle
Jenkins among Atlanta business leaders sharing their top strategies.
Cyber Monday Storms the Inbox: Was Gold Delivered or Inbox Combustion?
In ClickZ, Simms Jenkins asks did this year's barrage of Cyber Monday emails bring an emotional element to inbox fatigue not seen as frequently in past holiday seasons?
Check Out BrightWave on Computer Outlook Radio
BrightWave's Ruth DeFeo recently spent some time with the Computer Outlook Radio team discussing the company and the future of email marketing.
BrightWave CEO featured in Wired
Simms Jenkins offers advice on opt out etiquette.
4 Ways to Engage Email Non-Responders
Simms Jenkins provides counsel in ClickZ on winning back non-responders by analyzing the true data, segmenting and customizing, automating a reengagement series, and just asking them.
Is Email Dead Yet?
Highlights from BrightWave CEO's DMA Presentation
BrightWave VP Named Finalist for the 2011 Tech Marketing Awards, Integrated Marketer of The Year
TAG Marketing, a society of The Technology Association of Georgia (TAG), has named Brent Rosengren, Vice President of Client Services for BrightWave Marketing, as a finalist for the Integrated Marketer of the Year at its 2011 Tech Marketing Awards.
BrightWave CEO featured in Wall Street Journal "How to Figure the Fuzzy Math of Internet Home Values"
Simms Jenkins comments on how Web-driven companies are reshuffling the deck, giving home shoppers and owners estimates of what almost any home is worth.
BrightWave Marketing Social Media Practice Continues Momentum with SocialStatCenter.com, New Clients
New Practice and Thought Leadership Complement the Agency's Renowned Email Marketing Expertise
5 Quick Wins for Holiday Retail Email Campaigns
Simms Jenkins offers up tips & advice for these crucial emails focused on generating big revenue.
BrightWave Marketing Promotes Ryan P. Tuttle to Chief Operating Officer
Digital Agency Veteran to Steer Growth for North America's Leading Email Agency.
Does $14 Million Worth of Email Addresses Cross the Privacy Line?
BrightWave's CEO asks is Barnes & Noble's acquisition of Borders' customer data a gold mine or Pandora's box?
6 Reflections on Connections 2011
Simms Jenkins writes about his takeaways from the largest digital marketing conference.
BrightWave Marketing CEO on 2011 list of top email marketing sources for 5th consecutive year
Email Marketing Reports adds Simms Jenkins again to this prestigious list.
Email Marketing: How to overcome segmentation challenges and deliver targeted content
BrightWave Marketing's Ryan Tuttle featured in this article outlining six key steps to overcome segmentation challenges.
Ensuring Your Email Gets Read in a Changing Digital World
As inbox engagement evolves, marketers must adapt their email programs. Here's how. Second in a two-part series from Simms Jenkins.
BrightWave Marketing Releases New White Paper on Email Acquisition Strategies & Tactics
"Email Acquisition 2.0" Provides Insight & Tips on How to Leverage Social Platforms for Email Growth.
Read More | Download White Paper
4 Surefire Ways to Get Your Emails Read
How do you make sure your subscribers keep reading, not deleting? Part one in a two-part series from Simms Jenkins.
BrightWave CEO speaking at DMA Event on 8/18 in Atlanta
"How to leverage Multi-Channel Marketing to drive success for your customers and profits to your bottom line!" - Thursday, August 18, 2011, 11:30-1:30 p.m
BrightWave CEO Added To Prestigious Author's Panel at ExactTarget's Industry Leading Connections Event
Simms Jenkins joins previously announced conference speakers, including Spider-Man co-creator Stan Lee, Wikipedia founder Jimmy Wales, CNN's Soledad O'Brien, Best Buy Global Chief Marketing Officer Barry Judge, Best Buy Chief Technology Officer Robert Stephens, author Aron Ralston, Facebook Vice President Tom Arrix and eMarketer Chief Executive Officer and Co-founder Geoff Ramsey.
The New Digital Inbox - Is Your Email Program Ready?
Simms Jenkins provides 5 tips for creating better emails now that your messages compete with tweets and posts.
FATZ® Selects BrightWave Marketing as Email Marketing Agency Of Record
As North America's leading email marketing focused digital agency, BrightWave brings an exceptional depth of expertise and hands-on knowledge to its new partnership with FATZ.
2011, The Year of Email: The Halftime Report
Don't call it a comeback. Simms Jenkins writes about seven big opportunities in the email world in the first half of the year.
CEO Simms Jenkins interviewed on major email marketing industry news: WhatCounts Acquires Blue Sky Factory
"[Blue Sky Factory] BSF has been stronger in integrating social than many of its peers and has a strong management team," observed Simms Jenkins...
BrightWave's CEO is interviewed in "Priceline Enters Daily Deals Melee"
Simms Jenkins offers his opinion on Priceline's entry into the already crowded daily deals arena.
Social Networks and Bacn - The Good, Bad, and Ugly
Six tips and best practices to follow if you deliver the bacn, the transactional emails that people love to hate yet deliver the goods.
BrightWave CEO Interviewed on Dow Jones MarketWatch Radio
Simms Jenkins provides insight in this interview on email marketing and the pros and cons of transactional emails, also known as "Bacon".
In ClickZ, Simms Jenkins discusses "Inside Your Marketing Department: Who Is the Rightful Owner of Social?"
Are email folks the most appropriate owners of social media in your organization?
BrightWave mentioned in Christian Science Monitor article on "How to manage in-box 'bacon'"
According to BrightWave Marketing, on average, every dollar spent on bacon brings in $43.52 in sales.
6 Email Tests to Try
Looking for ways to improve your email marketing campaign performance? Start here with Simms Jenkins ClickZ article.
Open Letter to Facebook (Per Your Email Program)
BrightWave's CEO tells Facebook how to improve their email marketing.
BrightWave's Ruth Mitcham selected by Direct Marketing News as one of top 30 best and brightest young direct marketers
Both the leadership and clients of email and digital marketing services firm BrightWave Marketing have been wowed by the marketing prowess of Ruth Mitcham.
Is an Email Address Personally Identifiable Info? Simms Jenkins quoted on this hot topic and data security issues
Should an email address be treated like a Social Security number and other sensitive personal information? It's not, but a compelling case has been made by a key industry group.
BrightWave CEO featured as expert in "New York Yankees Strike Out on Email Security"
Simms Jenkins explains how such incidents could erode the public's confidence in businesses that collect email addresses and other customer information.
8 Questions About the State of Email Marketing
For all those worried about email in the days of Twitter and Facebook, learn some truths here from BrightWave's CEO.
BrightWave VP Ryan Tuttle Featured As Email Marketing Master at ad:tech San Francisco
On April 12, Ryan Tuttle, vice president of strategic services at the nation's leading email marketing focused digital agency BrightWave Marketing, will present "State of the Inbox 2011 & Beyond" and "Leveraging Email as the Hub of Digital Messaging" as part of the Marketing Masters Series at the 2011 ad:tech conference in San Francisco.
In Appreciation of Email Rock Stars
In ClickZ, Simms Jenkins takes a look at the daily schedule of an email marketer...it's crazier than you would think.
When Automated Emails Attack
In ClickZ, Simms Jenkins writes how to elevate your email efforts within your demand generation program.
Direct Marketing News Q & A with Ryan Tuttle, BrightWave's VP of Strategic Services
At BrightWave, Ryan Tuttle is charged with helping the company grow its existing client base through new services and offerings. He spoke with Direct Marketing News about his position, integrating social media and email and maintaining email's relevancy within the marketing mix.
BrightWave Marketing VPs Discuss Digital Integration at AiMA
Two members of the BrightWave Marketing team – Brent Rosengren, vice president of client services, and Ryan Tuttle, vice president of strategic services - will participate in a panel discussion on Tuesday, March 22, presented by the Atlanta Interactive Marketing Association's (AiMA) social media special interest group.
BrightWave executives featured in AiMA event: Social Media SIG Bites Into Chick-fil-A's Social Media Campaign Strategies
Bring your questions and ideas to the AiMA Social Media SIG to hear our panel of experts reveal their social media strategies for one of the South's best-known brands: Chick-fil-A.
Email Is Social
In ClickZ, Simms Jenkins writes about why email should be working hand in hand with other digital messaging channels and each channel should complement and leverage the strength of the other.
3 Big Changes to Facebook: What You Need to Do
American Express's Open Network highlights Facebook Messages and features BrightWave's CEO offering up advice.
Digital's Great Teenage Misunderstanding
Simms Jenkins tackles the misperception of teenage digital usage and their future.
BrightWave Marketing CEO to Host AiMA Monthly Event, "Email Marketing: A Powerful Hub for Marketing Communications"
Simms Jenkins – CEO of North America's leading email marketing focused digital agency, BrightWave Marketing, and one of the industry's top experts – will moderate a panel discussion on the benefits of email marketing as they relate to cross-channel strategies at the Atlanta Interactive Marketing Association's (AiMA) monthly event on February 23.
BrightWave's Jenkins to lead Atlanta Interactive Marketing Association Event on 2/23. Panelists from Tommy Hilfiger, Ariba and CoreNet Global
Jenkins will host and moderate the panel discussion titled "Email Marketing: A Powerful Hub for Marketing Communications" The event is Wed. Feb.23 at 6:30-9PM at Georgia Tech Global Learning Center. For more information, please click here.
Why the Email Newsletter Deserves a Second Chance
BrightWave's CEO writes "Start with this premise: Don't think of it as a newsletter."
Simms Jenkins helps break down Super Bowl Ads 2011: Winners and Losers on ClickZ
BrightWave's CEO talks about what worked and what missed the mark.
BrightWave Marketing Adds Former Engauge Digital COO Ryan P. Tuttle to Executive Team
Award-winning agency adds Ryan P. Tuttle to executive team and promotes Brent Rosengren and Michael Harvey within leadership team.
The Best Time of Day to Send Your Emails Is...
Simms Jenkins writes in ClickZ about myths and new thoughts for email timing.
The Bandwagon Has Room - Four reasons why email reigns supreme in 2011
Simms Jenkins writes in ClickZ about how and why email will remain the top digital channel in 2011.
Email consumption on mobile devices equals almost ½ of every hour spent on mobile internet
If all U.S. mobile internet time were condensed into one hour, how much time would be spent in the most heavily used sectors?
Email, Social Media to See More Marketing Dollars in 2011
Nearly two-thirds of companies will increase spending on email marketing, and 57% will put more dollars toward social media marketing
Deliver value by beginning with original creative content
BrightWave's CEO offers new rules for creative in Direct Marketing News.
BrightWave Marketing Recognized Among the Best at Client Advisor Awards
At its recent awards ceremony, the Client Advisor Awards named BrightWave Marketing and client Chick-fil-A® among the best professional services firms and the clients they serve.
Facebook Messages - 8 Points to Consider
BrightWave's CEO discusses in ClickZ: How will Facebook Messages shake up your email program?
BrightWave Marketing CEO Named Email Marketer of the Year
BrightWave Marketing CEO Simms Jenkins was recently awarded Email Marketer of the Year honors from the Technology Association of Georgia.
Simms Jenkins breaks down Facebook's new Messaging Platform on ClickZ Facebook Messages: Inbox Savior or Terror?
Part 1 of an evaluation on what Facebook Messages means to the email marketing universe.
Q&A: Act Now to Reengage Inactive Email Subscribers
Email Essentials asks Brent Rosengren, senior director of client services for BrightWave Marketing, for his advice on subscriber reactivation.
Email Reality Check
Simms Jenkins, in ClickZ, describes the basics you need to work on before pursuing the next new thing in email marketing.
Two BrightWave Team Members Named 2010 Tech Marketing Awards Finalists
Simms Jenkins, CEO of BrightWave and author of "The Truth About Email Marketing," was named a finalist in the Email Marketer of the Year category, while Ruth Mitcham, manager of client services, is a finalist in the Up & Coming Marketer of the Year category.
Keep your email risk low and your ROI high - archived webcast available (registration required)
This informative webcast will teach you the latest email best practices to not only achieve compliance, but win new customers and keep your current ones happy.
15 More Questions to Ask Your Email Partner
Simms Jenkins, in ClickZ, offers 15 more questions that may put your email partner on the hot seat and lead to a more productive relationship in 2011.
Simms Jenkins featured in The 2010 Essential Guide to Email Marketing
BrightWave Marketing's CEO discusses how to deliver value by beginning with original creative content.
7 Surefire Ways to Improve Email Marketing ROI
Prominent Placement blogs on Simms Jenkins's Presentation at the eMarketing Association.
17 Questions to Ask Your Email Partner
Simms Jenkins, in ClickZ, offers tough questions to ask to ensure you are working with the right vendor or consultant.
BrightWave CEO Simms Jenkins Featured Speaker at The Power of eMarketing Conference
Simms Jenkins, CEO of BrightWave Marketing and author of "The Truth About Email Marketing," will speak on "7 Surefire Ways to Improve ROI for Your Email Program" at The Power of eMarketing Conference in Baltimore.
Keep your email risk low and your ROI high
Simms Jenkins is featured on this Direct Marketing News Webcast on 10/26.
Finalists Announced for Technology Association of Georgia First Annual 2010 Tech Marketing Awards
BrightWave CEO Simms Jenkins and Manager of Client Services, Ruth Mitcham among finalists for Email Marketer of the Year and Up & Coming Marketer of the Year respectively.
» Reuters | » Atlanta Business Chronicle
BrightWave CEO Simms Jenkins To Host Special Full-Day, In-Depth Program On Email Marketing at ad:tech New York
Jenkins' course, "Email Marketing - Best Practices, Proven Tactics and Strategic Thinking for Tomorrow's Inbox," will focus on proven techniques and real world email program strategies that can result in stronger relationships with customers, cost reduction and increased revenue.
Do You Follow Email Marketing Profit Practices?
Simms Jenkins, in ClickZ, says throw out the " best practices" rule book and consider these seven "profit practices."
Pigskin and Email - A Winning Option
Simms Jenkins writes in ClickZ about the six rules all football coaches know and how email marketers can apply these lessons to their digital gridiron efforts.
Simms Jenkins discusses The Truth About Email Marketing on Email Radio
Author, blogger and CEO of BrightWave Marketing, Simms Jenkins, discusses the biggest challenges facing email marketers today. » Click here to listen | » Learn More
Email's top industry radio show "Email Radio" will welcome BrightWave CEO Simms Jenkins as a guest on Sept 21 @ 1:00 PM EST.
Author, blogger and CEO of BrightWave Marketing, Simms Jenkins, talks about the biggest challenges facing email marketers today.
BrightWave CEO & EmailStatCenter.com cited among best industry resources
BrightWave and CEO listed among 2010's best for good, solid, reliable email marketing information.
Follow This: How to Create a Compelling Reason to Gain Permission
Simms Jenkins, writing in ClickZ, provides eight key questions to ask to ensure you're making it easy for customers to do what they came to do.
Gmail's priority box and the implications for email marketers
BrightWave CEO featured in UK article on Google's new inbox changes
Back to (Email) School Tips and Tricks
Simms Jenkins, writing in ClickZ, provides fifteen back-to-school ideas to ensure you ace your year-end report card.
Social Media Grows Up: Connecting Email and Social Marketing
BrightWave CEO among industry heavy hitters featured in deep examination into email and social integration challenges and opportunities.
BrightWave wins Honorable Mention in ClickZ Connected Marketing Awards for Best Use of Email Marketing
The ClickZ Connected Marketing Awards 2010 recognize brands and organizations that have embraced innovation and creativity to connect with their audiences - and drive results
BrightWave's design prowess cited in industry blog
BrightWave's bold design for Chick-fil-A included in gallery of horizontal scrolling emails
Email and Social Media: Marketing's New PBJ
The marketer's tool kit is overflowing with tactics and ideas. Some of the best campaigns are those that build on tools that integrate social media and email marketing. Simms Jenkins, BrightWave Marketing and Morgan Stewart, ExactTarget join me to explore about how get the most value from what might seem like opposing tactics. » Click here to listen | » Learn More
The Do's and Don'ts of Email Marketing
Channelpro covers email essentials and features BrightWave CEO Simms Jenkins
DMA Luncheon: Digital Targeting Delivers ROI | BrightWave CEO | Ted's Montana Grill: Thurs., August 26, 2010 | 11:30 a.m.-1:30 p.m.
Digital, Targeted Messaging Delivers ROI for Ted's Montana Grill – see the DMA Monthly Event
What Can Email Marketers Learn From Lebron's Decision Fiasco?
On ClickZ, Simms Jenkins writes about five lessons learned from Lebron James's PR disaster and how to avoid this in your email marketing campaign.
How Chick-Fil-A's Email Offer Brought Customers Into Stores
MarketingProfs breaks down how and why tastefully targeted emails really do work for BrightWave client Chick-fil-A.
Spilled Ice Cream, Hurt Feelings, and Customer Choices
Simms Jenkins, in ClickZ, discusses the controversy and confusion created by Ben & Jerry's email marketing cutbacks.
A Peek Into the Subscriber's Inbox of 2012
Simms Jenkins writes, in ClickZ, about what to look out for the changes in the what, where, and when of email.
Connected Marketer Cites BrightWave CEO Among 5 Email Marketing Thought Leaders
Industry blog picks 5 top industry thinkers and leaders. BrightWave is on the list of heavy hitters.
BrightWave Marketing CEO Simms Jenkins to Speak at the 2010 Online Marketing Summit in Atlanta
This annual event brings together top minds from the digital marketing industry for a day of seminars, workshops and networking.
Email Institute features BrightWave client, Chick-fil-A's Cow Appreciation Day Email
The fast food chain combines the right blend of email and social media to keep customers engaged with its brand with this message.
Five Missed Opportunities for Acquiring Email Subscribers
Consider these touch points - including direct mail and SMS - to win new subscribers. Second in a two-part series by Simms Jenkins on ClickZ.
Email : Adding Video: Trouble or Nirvana?
BrightWave featured in Target Marketing article on using video in email.
Email Marketing Vs. Mail
"The Truth About Email Marketing" cited in eHow article discussing email marketing versus direct mail.
Four Missed Opportunities for Acquiring Email Subscribers
Simms Jenkins discusses how many leading websites make it difficult to find and/or sign up for their email offerings.
25 Things to Tell Your Friends and Family About Email Marketing
Simms Jenkins, in ClickZ, answers two deceptively simple questions often posed by friends and family: What do you do for a living and what does email marketing mean?
BrightWave Marketing Takes Home Top Email Campaign Award From DMA Atlanta, Completes Triple Crown of Atlanta Marketing Awards
BrightWave Marketing, an award-winning agency specializing in email marketing and digital targeted messaging programs, took home the top Email Campaign Award from the Direct Marketing Association of Atlanta (DMA-Atlanta) at last week's South Star Awards ceremony.
Lost - Email Sign-Ups
Replacing the email sign-up form on your home page with links for Facebook and Twitter may please the internal team charged with creating a social presence. But what about your CFO?
Read the article | Read the press release
Talking Email Marketing with Simms Jenkins (Podcast)
Marketing Elements Talks Email Marketing with Simms Jenkins in this May 2010 Podcast.
American Marketing Association's AMY Awards 2010 Agency Marketer of the Year Video: Simms Jenkins
Watch the video on BrightWave CEO and fellow AMY Marketer of the Year Finalist.
8 Things I Wish Everyone Knew About Email Marketing
Simms Jenkins, in ClickZ, discusses 8 often overlooked aspects of email marketing.
AiMA Honors Atlanta's Best Online Marketing Talent
BrightWave Takes Most Effective Email Campaign Prize
What Needs to Change in Email Marketing
In ClickZ, Simms Jenkins writes that the email community needs to demonstrate its leadership in the outside digital community and change the "cheap and easy" notion of email.
An Email Snob Interview with Simms Jenkins
Scott Cohen talks email with Simms Jenkins, CEO of BrightWave Marketing and creator of EmailStatCenter.com.
BrightWave Marketing Announces Expansion
BrightWave Marketing, an award-winning agency specializing in email marketing and digital targeted messaging programs, is expanding its reach in 2010 with an updated Web site, a growing client services team and new headquarters.
7 Habits of Highly Effective Email Marketing Leaders
BrightWave's CEO writes in ClickZ about what makes a great email leader.
When a Rose Isn't a Rose in Permission-Based Marketing
ClickZ expert Simms Jenkins investigates why an online florist sends out an email marketing message to subscribers of a sister company's list and determines it's a thorny practice.
Insights and Action Items: Thought Leaders Gather in Atlanta to Discuss Best Practices and How to Implement Them at Integrated Marketing Summit - BrightWave CEO among speakers.
"The Integrated Marketing Summit is a very important event and demonstrates the need for continuing to learn and discuss key digital trends in the context of all marketing areas, not just in silos. This is a must-attend event for any serious marketer and Atlanta is fortunate to be a stop on this tour," said Simms Jenkins, CEO of Atlanta-based agency BrightWave Marketing.
BrightWave Marketing Wins AMY Award Honors for Top Email Program, CEO Awarded Marketer of the Year
BrightWave Marketing took top honors for Marketer of the Year-Agency and Email Program at the 2010 AMY Awards, hosted by the Atlanta chapter of the American Marketing Association.
How Much Are You and Your Email Program Worth?
Simms Jenkins, in ClickZ, explains how a compensation and resources study provides benchmarks for email marketing professionals.
EmailStatCenter.com's Compensation and Resources Report is available
Sister company of BrightWave Marketing releases new report which is a must-read for anyone in the email marketing industry. The findings from a recent survey include average email marketing budgets, size of team devoted to email marketing and the average compensation for professionals in the email space.
BrightWave Marketing Stands Out Among American Marketing Association's AMY Award Finalists
The agency was selected in the email program category for its work on behalf of Chick-fil-A® and CEO Simms Jenkins was chosen as a finalist for Marketer of the Year - Agency.
Integrating Email and Social Marketing: Do's and Don'ts
Avoid the cookie cutter approach when sending messages on Facebook, Twitter, and email and three other factors to consider. Second in a two-part series by Simms Jenkins.
O'Charley's deploys Valentine's Day email campaign
with new AOR
With a new email agency of record at the helm, family restaurant chain O'Charley's is revamping its e-CLUB email program with a Valentine's Day push.
Integrating Social and Email Marketing: Where to Begin
First in a two-part series from Simms Jenkins on ClickZ.
O'Charley's Selects BrightWave Marketing as Email Marketing Agency of Record
BrightWave Marketing, an award-winning agency specializing in email marketing and digital targeted messaging programs, was appointed to manage and enhance O'Charley's e-CLUB marketing program.
BrightWave and client, RaceTrac Petroleum, featured in Convenience Store News articles on social media, email and explosion of new opportunities within digital marketing.
Big-Time Predictions From Email Marketing Heavyweights
Simms Jenkins, in ClickZ, tells you where email marketing is headed in 2010. Some advice from seven digital leaders from the agency, email service provider, and deliverability side.
Learning From the Best of the Best in Online Marketing
Simms Jenkins, chief executive of BrightWave Marketing, joins ClickZ's all-star roster of email marketing experts
Email Marketing Lessons From Two Retailers by Simms Jenkins
BrightWave's CEO debut column on ClickZ. Plus, eight points to consider in this year's email marketing plans.
RaceTrac Petroleum Selects BrightWave Marketing as Email Marketing and Social Media Agency
RaceTrac Petroleum, which operates over 525 retail gasoline convenience stores in 12 southeastern states has selected BrightWave Marketing as its email marketing and social media agency.
• DM News - RaceTrac Petroleum selects BrightWave Marketing for email, social media
• ClickZ - Execs & Accounts - RaceTrac Petroleum has selected BrightWave Marketing as its email marketing and social media agency
• Convenience Store News - RaceTrac Hires Email Marketing and Social Media Agency
• CSP (Convenience Store / Petroleum) - RaceTrac Sees Bright Future for Social Media
• National Association of Convenience Stores - RaceTrac Enhances Social Media Outreach
• Examiner.com - RaceTrac ramps up their social media outreach
A holistic email program sells burgers & builds loyalty
Featured in DM News Essential Guide to Email Marketing
Why Facebook and Twitter Won't Kill EMail
ClickZ interviews BrightWave CEO in response to Wall Street Journal article.
The challenge of "mobile triage"
BrightWave CEO offers tips to increase your chances of reaching your mobile recipients in B to B Magazine.
Maturation leads to saturation
Cost-efficiency pushes email to the fore, but inbox glut means messages must stand out. BrightWave CEO featured in BtoB Magazine.
Inspire Interaction with Promo Emails: 4 Tactics to Boost Clicks, Encourage Social Sharing
BrightWave Marketing and Chick-fil-A revamp email marketing program and find powerful results.
Top email marketing info sources for 2009
BrightWave CEO & EmailStatCenter.com featured in latest report from Email Marketing Reports
'Social' justice: Restaurants fight 'brandjacking' threat
Simms Jenkins, CEO of BrightWave Marketing, said the most important priorities for (restaurant) brands entering social media is to determine where its customers engage the brand online.
How BrightWave CEO & Other Top Marketers Define Marketing
Marketing Definitions from the Top Marketers on Twitter
Smart tips to re-energize your email efforts
BrightWave's CEO latest iMedia article discusses how to pump up results when your email campaigns start losing their luster.
BrightWave Marketing Selected by iFLOOR as Email Marketing Agency of Record
BrightWave Marketing, Inc. an award-winning agency specializing in the strategic optimization of email marketing and digital targeted messaging programs, has been selected by iFLOOR as its first email marketing partner and agency of record.
BrightWave Marketing Wins Top Prize From Direct Marketing Association at South Star Awards
BrightWave Marketing was awarded the Best in Show from the Direct Marketing Association (DMA) - Atlanta during their South Star Awards ceremony, on behalf of client, Ted's Montana Grill.
Nine Email Tactics That Can Put You Out of Business
In MarketingProfs, BrightWave CEO Simms Jenkins provides advice on what not to do within your email program. (subscription required)
How email will stay in the marketing game
In iMediaConneciton, BrightWave's Steven Roe describes how email has long been treated like the red-headed stepchild of digital marketing. Here's why you need to stop stifling its potential.
Naturally Fresh Appoints BrightWave as Email Marketing Agency of Record
Naturally Fresh has chosen BrightWave Marketing to develop, manage and optimize its permission email marketing efforts.
The power and wisdom of using email remarketing
BrightWave's CEO writes about this high ROI tactic in DM News
How "the cloud" can boost your email strategy
BrightWave CEO quoted in iMedia cover story
Case Study : Corralling Ted's Herd for Leads
The restaurant chain founded by Ted Turner worked with BrightWave Marketing of Atlanta on "Ted's Burger FANatic Contest" to spread the word about the patties.
How Twitter and email can benefit targeted marketing
BrightWave CEO Simms Jenkins takes a look at why Twitter and email should be considered an essential part of any budget-conscious messaging strategy.
Why email marketing deserves more respect
Email marketers continue to struggle for the recognition -- and budgets -- they deserve. In this interview by BrightWave CEO Simms Jenkins, marketing veteran Stan Rapp provides his insights on how these challenges can be overcome.
BrightWave Marketing Announces Partnership with Chick-fil-A: Firm to be Email Marketing Agency of Record
BrightWave Marketing, Inc. an award-winning agency specializing in the strategic optimization of email marketing and digital targeted messaging programs, has been selected by Chick-fil-A as its first email marketing partner and agency of record.
Atlanta Business Chronicle - Chick-fil-A hires marketing firm BrightWave
Working with email consultants #3: How?
EmailMarketingReports.com features BrightWave CEO in Part 3 of the series on working with email marketing consultants.
10 ways to prepare for the coming email boom
In iMedia, Simms Jenkins writes about how the current economic crisis presents an unprecedented opportunity for email marketers to grow their programs. Here's how to make sure this chance doesn't pass you by.
Working with email marketing consultants #2: Who
BrightWave Marketing CEO's thoughts on how to pick the right email marketing partner, as featured in EmailMarketingReports.com
BrightWave Marketing, Ted's Montana Grill Selected as '09 AMY Awards Finalists
BrightWave was named a 2009 Atlanta Marketer of the Year (AMY) Awards finalist in the Online Strategy category for its work on behalf of client, Ted's Montana Grill.
Working with email marketing consultants #1 When?
EmailMarketingReports.com features BrightWave Marketing CEO on taking email to the next level.
11 insights from a single email click
Despite the down economy, marketers shouldn't lose sight of email's less obvious virtues. Here's why it's OK if your messages don't always lead to sales.
27 questions for your email marketing in 2009
27 questions for your email marketing in 2009 – BrightWave CEO featured in EmailMarketingReports.com feature on top challenges in year ahead.
Email's new role in digital marketing
In this iMediaConnection In Focus cover story, article, BrightWave Marketing CEO, Simms Jenkins, discusses five ongoing shifts in the fundamentals of email marketing, as well as how these changes should influence your campaigns.
The Benefits of Email
Simms Jenkins penned strategies for opt in email marketing are included in this publication for Marketing Smarts for the Growing Business.
Sales & Marketing Management Magazine feature
An excerpt from The Truth About Email Marketing - Chapter 14: The Truth About Creating and Growing a List.
Email: What's Inside?
In CRM Magazine, Simms Jenkins is quoted in this article about the several layers to effective email messaging.
AMA Interview -10 Minutes with Simms Jenkins
This article in the American Marketing Association magazine presents an interview with Simms Jenkins, chief executive officer of BrightWave Marketing Inc. Jenkins talks about direct marketing developments he expects to see in 2009. He also discusses methods for effective direct mail marketing campaigns and gives his thoughts on why electronic mail is the most popular form of direct response marketing.
How Bad Email Erodes Brand Value
The ExactTarget blog highlights an article by BrightWave Marketing CEO, Simms Jenkins
The truth (and lies) about email marketing
Writing in iMediaConnection, BrightWave CEO Simms Jenkins says it's important to separate fact from fiction when it comes to developing your email campaigns. This is what you need to know about this powerful and often controversial communication tool.
7 Ways to Woo Customers Through Email Subject Lines
So what's the magic email subject line formula? There isn't just one, experts, including BrightWave CEO Simms Jenkins say. But they provide plenty of tips to help marketers find their own voices.
Ted's Montana Grill mixes email with social media
Restaurant chain Ted's Montana Grill, has found that email and a social media mix is the way to increase brand engagement and customer loyalty, using BrightWave Marketing's recently released targeted messaging services platform.
How to harness email's rise to power
During this period of national transition, you can capitalize on email's increasing prominence and better position your campaigns for long-term success.
Harnessing the Power of Email Marketing
In this "Connections" interview with Stan Relihan, Asia Pacific's top headhunter, Simms discusses some of the benefits, pitfalls and myths involved - all of which are covered in his book, 'The Truth About Email Marketing'.
Richmond Times Dispatch article on email marketing featuring BrightWave CEO
Emailing can be cheap but not necessarily easy.
BrightWave Marketing CEO to Present, Lead Panel at eMarketing Association Event and Sign New Book at AiMA Event
BrightWave Marketing announced that CEO Simms Jenkins will speak at the eMarketing Association's eM8 conference in Atlanta, in addition to leading and participating in two panel discussions.
BrightWave Marketing Launches Targeted Messaging Services Practice
In addition to its full service email marketing offerings, BrightWave Marketing will offer full service management of targeted messaging platforms including SMS/text messaging, voice broadcast messaging and Social Network Program Marketing services.
Send smarter email, not more email
In tough economic times, don't inundate subscribers with email just because it's inexpensive to do so. Follow these six tips for effective strategic campaigns.
How to Conduct Effective Email Marketing
In eWeek, BrightWave CEO Simms Jenkins explains the truths and lies about effective email marketing campaigns.
How to create email campaigns for mobile devices
In today's wireless world, your marketing messages have to be able to reach consumers no matter where they check their email. Here's how to mobilize your campaigns.
Understanding Email Marketing with Simms Jenkins
Despite increased government regulation and stronger email supression software, email marketing is proving to still be an effective way to market your product or service. Simms Jenkins, author of The Truth About EMail Marketing, sits down with Catalyst Magazine's Drew Ermenc to explain the basics behind this affordable way to reach your current and future customers.
CEO Simms Jenkins to Sign Copies of New Book at Return2Customer 2008
Simms Jenkins, CEO of award-winning email marketing services firm, BrightWave Marketing and author of The Truth About Email Marketing (FT Press, 2008) will be presenting at the Return2Customer 2008 event in Atlanta, GA. The conference features Martha Rogers, Ph. D, of Peppers & Rogers as the keynote speaker.
The Truth About Email Marketing Podcast
BrightWave Marketing CEO Simms Jenkins discusses key concepts from his book, "The Truth About Email Marketing," with IBM Distinguished Engineer Mike Moran in this 3-part series. Learn best practices and bite-size, easy-to-use techniques that get results.
Stupid email practices and the marketers behind them
Simms Jenkins writes in iMediaConnection about how ignorant and offensive tactics continue to persist in the email marketing space. Learn what they are and why you should avoid them.
Nothing But the Truth: New Titles from "Truth About" Series on Social Networking, Email Marketing, Identity Theft From FT Press are Must-Reads
Read the official press release for The Truth About Email Marketing.
Strategies, goals and quick wins: Expert Interview
Simms Jenkins is interviewed by Mark Brownlow of Email Marketing Reports, following the release of his new book, The Truth About Email Marketing.
2 Interviews with BrightWave CEO on The Truth About Email Marketing
The Email Experience Blog's Chad White goes one on one with Simms Jenkins & the widely followed Reading With Celeste blog follows suit.
BrightWave Marketing Wins Gold SouthStar Award from the DMA
BrightWave Marketing, in conjunction with client CoreNet Global, was awarded the top prize from the Direct Marketing Association (DMA) -- Atlanta during their SouthStar Awards ceremony. The event took place June 5 in Atlanta, GA.
Leveraging the Value of Email Marketing During a Recession
Aquent Sponsors AMA Webcast with Simms Jenkins of BrightWave Marketing
California Casualty Chooses BrightWave Marketing as Email Marketing Partner
BrightWave Marketing has been selected by California Casualty, a 94-year-old organization that offers personal lines auto and home insurance to the educator and public safety communities, as its first email marketing partner and agency of record.
BrightWave CEO Simms Jenkins To Tell The Truth About Email Marketing
The Truth About Email Marketing, to be published in August 2008 by Pearson Education's FT Press, focuses on the rise of email marketing and explores how companies can benefit from it. Visit the book website.
Can email survive social media's rise?
The popularity of social networks shouldn't spell the end for email marketing but rather the beginning of a harmonious relationship.
BrightWave Marketing Takes Home Atlanta Marketer of the Year Award
BrightWave Marketing won the prestigious Atlanta Marketer of the Year (AMY) Award in the Email Marketing -- e-Commerce Email Program category for its remarketing campaign on behalf of long time client, CoreNet Global. The event took place March 27 at the Fox Theatre in Atlanta, GA.
UP CLOSE / SIMMS JENKINS: Sold on the power of email
The Atlanta Journal-Constitution profiles BrightWave Marketing's founder & CEO.
CoreNet Global & BrightWave Marketing are Selected as 2008 AMY Awards Finalists
BrightWave Marketing and client CoreNet Global 's Remarketing Email Campaign has been named a 2008 Atlanta Marketer of the Year (AMY) Awards finalist in the Email Marketing -- e-Commerce Email Program category.
How to deliver on B2B email campaigns
The goal of most business-to-business emails is to acquire leads, but most miss the mark and do more damage than good. Follow these best practices for better results.
Why the presidential candidates flunked the email test
Brent Rosengren outlines how and why the candidates need to make sure their email campaigns are maximized to the full potential. Learn from their mistakes.
The BrightWave Blog Named Among Top Email Marketing Blogs
One of Only Two Blogs Cited in Strategy and Analysis Category – Visit EmailMarketingReports.com for the Top 44 Email Marketing Blogs
BrightWave Client Nets $120,000 through Remarketing Campaign
CoreNet Global boosts event signups with remarketing campaign
BrightWave Marketing CEO to Speak at Email Evolution Conference
BrightWave Marketing, Inc. today announced that leading email marketing industry expert and BrightWave CEO, Simms Jenkins, will be speaking next week at the Email Evolution Conference.
Make your email's first impression count
Use this 9-step checklist to ensure your email sign-up process not only lures in users, but also keeps them subscribed -- and happy.
BrightWave Marketing Appoints Steven Roe as Director of Business Development
BrightWave Marketing, Inc. announced Steven Roe was appointed as Director of Business Development. Roe comes from KnowledgeStorm, the Internet's top-ranked search resource for technology solutions and information.
How email marketers misuse metrics
Marketers, agencies and ESPs reveal in a survey what they do and don't do with email campaign metrics.
Better leads in 7 steps
Learn from BrightWave Marketing how to maximize email's role in your lead-generation program.
EmailStatCenter.com Releases First Annual State of Email Metrics Survey Results
Interactive marketers cite strong importance of proper email measurement & standardization as well as key challenges for 2008.
BrightWave's Jenkins To Address eMarketing Leaders On Improving Email Marketing Performance
ATLANTA, GA Oct. 24 - Simms Jenkins, Founder and Principal of BrightWave Marketing, today will address the attendees at the eMarketing Association’s Em7 Marketing Conference in Atlanta, GA.
Email economics: what to do in a recession
Simms Jenkins tells you how to convince the CMO that more dollars, not less, need to go toward email marketing during an economic downturn.
Ammo And More Ammo
MediaPost's Email Insider takes a look at BrightWave's successes and uses them to demonstrate the unique effectiveness of email marketing.
The costly mistake most email marketers make
BrightWave Marketing's founder explains that a test of companies' email response practices reveals some startling results. Click here for more information on this study. Listen to Simms Jenkins discuss the results of the study.
EmailStatCenter.com's 1st Annual State of Email Marketing Metrics Survey
Our sister website, EmailStatCenter.com, has recently launched a new survey intended to capture the state of email marketing metrics and how they are viewed by you, the email marketing professionals. Click here to take the short survey and receive the results before they are released to the public.
BrightWave Marketing to Present at GOT Corporation's Email Marketing Seminar
Simms Jenkins of BrightWave Marketing will present at GOT Corporation's Atlanta Seminar 'Email Marketing 2.0: Strategies for a Web. 2.0 World', an educational and informative seminar on building effective email programs, strategies for increasing response rate, effectively segmenting your contact list, automating lead nurturing programs and delivery optimization.
How to piss off your customers
Make sure your customers don't think you're a spammer, even if you are CAN-SPAM compliant. BrightWave Marketing shows you how.
CAN-SPAM: It's the Law - and Good Business Practice (registration required)
BrightWave's Jenkins featured on PayPal’s Online Merchant Network.
Win the Email Budget Battle
A new iMedia Connection article promimently featuring EmailStatCenter.com and Simms Jenkins of BrightWave Marketing.
How to Improve Email Response Rates
Simms Jenkins discusses how system-generated emails often fall to the bottom of a marketer's to-do list, but they can have an enormous impact on user loyalty.
Study Reveals Startling Attitude About Spam
BrightWave's Jenkins quoted in new Spam Study.
3 Reasons Why Email is Hotter than Ever
BrightWave Marketing's founder provides evidence that email marketing has hit its stride.
10 Seconds to Email Success
Join 5 eec members and industry leaders, including BrightWave Marketing's Founder and Principal, Simms Jenkins, for a complimentary Webinar hosted by Bulldog Solutions, on how to master the four critical areas that define campaign success.
Top Email Trends Revealed
BrightWave Marketing's founder identifies hot topics for email marketers by evaluating their activity at the EmailStatCenter site.
Email Metrics & Response Rates
ShoutStream/BrightWave Marketing Podcast
Experts Weigh in on Outlook 2007
By Simms Jenkins in iMediaConnection - Email marketing pros discuss Outlook's upgrades and provide tips for dealing with the changes.
BrightWave Marketing & The Email Experience Council Launch EmailStatCenter.com as the Web's Definitive Source of Statistical Data for the Email Marketing Industry
Read the press release & visit the site.
Email Experience Council cites BrightWave’s Jenkins on international spam laws
Key email advocacy group quotes BrightWave founder on UK and international email related legislation. Jenkins said "International email-related laws, and this UK law in particular, are often difficult to interpret but that is no excuse for not complying." Read the full quote here to ensure you are in full compliance.
Denison University learns how to raise funds through email
Denison University tapped email marketing services firm BrightWave Marketing for its email marketing campaign aimed at developing relations with alumni while raising money.
BrightWave founder included in Top 21 email marketing information sources
Email Marketing Reports lists the most useful, timely, relevant and trustworthy sources in the industry. BrightWave’s Jenkins "has a knack in his column of producing thoughtful articles that cover areas you may have never thought about before."
Signed with a Marketing Message
BrightWave Marketing's principal, Simms Jenkins, tells you how to make your email signature work for you.
Lowe's tapped BrightWave to advise and consult on its email marketing programs.
In addition to ClickZ, the client win was covered in The Atlanta Business Chronicle and iMediaConnection.
Dissecting a Week's Worth of Spam
BrightWave Marketing's principal analyzed a week's worth of spam to see what spammers are up to, and compare their tactics to best practices.
15 Wishes for Email in 2007
As we head into the new year, BrightWave Marketing's founder looks forward to fruitful email marketing for all.
The Best of iMedia 2006
BrightWave penned article on the crucial elements for strong - and compliant - email headers and footers, selected among top articles of 2006 by iMediaConnection. A must read for your 2007 email planning.
How to Get the Best ROI from Your Email
Check out these tips to make sure your email strategy is living up to its potential and how you can get the best from your email partner. (iMediaConnection.com)
One Day for an Email Marketing Manager
BrightWave Marketing's founder describes the hurly-burly of a day in the life of email managers, and how to manage the chaos.
How to Keep Your Colleagues *and* Subscribers Happy With Your Emails
MarketingSherpa case study on BrightWave Marketing client CoreNet Global (includes creative samples and metrics).
Minimize Email Unsubscribes
BrightWave Marketing's founder lists ten ways to prevent unnecessary email unsubscribes.
How to Spam-Proof Your Marketing Message
The BrightWave principal keeps you out of jail with these guidelines for email marketing.
BrightWave Marketing is Proud to Announce its Acceptance as a Platinum Member of the Email Experience Council (EEC)
BrightWave Marketing proudly announces that it has been accepted and is joining the Email Experience Council, comprised of interactive and email experts.
Email Headers and Footers
BrightWave's founder and principal outlines the crucial elements for strong -- and compliant -- email headers and footers.
BrightWave Marketing Adds ACS to Client Roster
Affiliated Computer Services, Inc. (NYSE: ACS), a premier provider of business process outsourcing and information technology solutions, has signed an agreement with BrightWave Marketing to manage its Email Marketing programs for the Georgia Health Partnership (GHP) and its Medicaid program. As featured in DMNews, ClickZ, iMediaConnection and TechLINKS.
Email Marketing Webcast: Strategies, Newsletters & List Growth
"Date: Tuesday, September 26, 2006 Time: 1:00 PM Eastern Join this panel of experts, including BrightWave Marketing's Simms Jenkins, for an event focused on email marketing. Speakers will discuss:
• Strategies for developing email marketing programs
• Avoiding the SPAM net, getting to your list
• Creating effective email newsletters
• Growing email marketing lists"
In his latest iMedia article, Simms Jenkins answers all the typical email marketing questions prospects and clients have in common.
EmailMarketingReports.com In-Depth Interview with Simms Jenkins:
Managing Email Marketing
Free Email Marketing Podcast & Presentation
"BrightWave Marketing & ON24 Webcast Now Available for Download or Streaming. Topics include:
• What constitutes "short" vs. "long" emails
• Best practices for email messaging
• Messaging tactics to enhance email marketing revenue
• How creative can impact your campaign results"
Simms Jenkins Leads Agency Roundtable Discussion on Email Marketing
BrightWave Marketing Founder and Principal leads discussion at iMedia Connection's annual Agency Summit. Read what was discussed.
Email Metrics Demystified
G. Simms Jenkins - BrightWave Marketing founder outlines key considerations for analyzing and utilizing campaign metrics.
Simms Jenkins and ON24 Deliver a Webcast on Email Length & How to Increase Effectiveness of Your Email Campaigns
On Tuesday, May 30th 2006 at 2pm EDT, the free webcast topic will be how keeping your emails succinct and your message on target increases revenue. Click here to register for free and tune in.
Atlanta Business Chronicle Covers New Client Wins
BrightWave will manage email and online marketing campaigns for Floor and Décor, Vantage Deluxe World Travel and the American College of Emergency Physicians.
Floor & Décor Selects BrightWave Marketing as Online Marketing Agency
As featured in ClickZ, iMediaConnection, TechLINKS and Yahoo! News.
Does Email Length Matter?
The BrightWave Marketing founder discusses how keeping your emails succinct and your message on target increases revenue.
BrightWave Marketing Principal to Address College Fundraisers on Email Marketing
Jenkins will address the attendees, mainly comprised of Annual Fund executives at the member colleges, on "The Challenges and Benefits of Email and E-Marketing."
Bloggers & Marketers Find BrightWave Marketing's Simms Jenkins' Articles & Insights Worth Sharing
Hundreds of leading bloggers, marketers and websites around the world have cited and referenced Simms Jenkins' Email Marketing opinions and views. His thoughts and strategic insight for Email Marketing best practices continue to be received by a large and diverse audience as leading edge, forward thinking information.
Every Company Should Have a Newsletter (from iMediaConnection.com)
BrightWave Marketing Founder G. Simms Jenkins covers keys to creating or reviewing your email newsletters.
Your Annual Email Audit in a Box (from iMediaConnection.com)
BrightWave's Simms Jenkins and a team of email heavyweights give you everything you need to evaluate and optimize your email marketing programs.
BrightWave Marketing Principal, Simms Jenkins, elected to The Atlanta Interactive Marketing Association (AiMA) 2006 Board.
Atlanta Interactive Marketing Association (AiMA) Elects 2006 Board
BrightWave's founder offers tips on building relationships and revenue with your existing email list.
BrightWave's Simms Jenkins shares
Atlanta Brewing Company partners with BrightWave Marketing
Better serve loyal beer drinkers through Email Marketing programs.
BrightWave Marketing Announces Key New Hire to Manage Client Services
Brent R. Rosengren has been appointed as Manager of Client Services for BrightWave Marketing.
Matson, Driscoll & Damico Selects BrightWave Marketing as Email Marketing Provider
This client win was covered in iMediaConnection.com, BtoB, TechLinks and Canadian Insurance eNews.
Blogs vs. Email Marketing
BrightWave's Simms Jenkins argues that -- in spite of all the hype -- when Email Marketing and blogs are compared, email still comes out on top.
Establishing the Right Email Frequency
Writing on imediaconnection.com, BrightWave's Simms Jenkins answers the age-old question: how much email is enough?
BrightWave Marketing, CoreNet Global Renew Expanded Email Marketing Services Agreement
BrightWave Marketing, Inc. announced that CoreNet Global, the world's premier professional association for corporate real estate executives, has renewed its agreement for Email Marketing Services.
Email Marketing and the 2004 Election
On the eve of the election, Simms Jenkins, Principal of BrightWave Marketing, analyzes the use of Email Marketing in the Presidential Campaign
Read Marketing Sherpa's Case Study on client CoreNet Global's successful and revenue generating Email campaign managed by BrightWave Marketing.
Do Duplicate Email Sends Pay Off? Test Results of Compelling Email Offer Sent to Same List Twice
BrightWave Marketing Principal, Simms Jenkins, interviewed on Bloomberg TV
Interview aired Saturday August 28 and Sunday 29.
Computer Outlook Radio Show
Radio show on email marketing! Listen to BrightWave Marketing Principal, Simms Jenkins, on the nationally syndicated Computer Outlook Radio Show, archived from Friday, July 9.
Clickz site and Email newsletter.
BrightWave Marketing and client, GourmetStation are featured in a recent case study on the highly influential and popular
"Online Viral Marketing: Friend or Foe?"
iMediaConnection features BrightWave Marketing and client turq jewelry.
89% of retailers cited email is the most mentioned successful tactic overall. - Forrester Research and Shop.org "Retailing Online 2009: Marketing Report" (2009)