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Only four percent of companies surveyed plan to cut email marketing budgets. - StrongMail "2009 Marketing Outlook"
» 80% of younger boomers and 87% of older ones still preferred the "old-fashioned" digital channel of email. - ExactTarget (May 2008)
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Nearly one third, 32.26% to be exact, of all opens occur within the first two hours compared to 29.57% six months ago and 29.40% a year ago. - MailerMailer (2008)
MarketingSherpa has put together three new data charts from recent surveys that gauged marketers' priorities and concerns and offer these three key insights into why email will be so important this year and how to handle challenges, such as increased inbox competition and limited testing budgets.
Email to house lists remains a high ROI tactic
Testing and measurement budgets take a hit
Email remains the primary enabler of lead generation and nurturing
Did you know we wrote the book on Email Marketing? Learn More About The Truth About Email Marketing
"Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Plus, its a fun, easy read, especially for us marketers!"
- Jeff Hilimire, President, Engauge Digital
