BrightWave Articles & News

BrightWave & eec Launch EmailStatCenter.com

Experts Weigh in on Outlook 2007

BrightWave's Jenkins on international spam laws

Denison University learns how to raise funds through email

BrightWave founder included in Top 21 email marketing information sources

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Speaking Engagements




Interact 07 - Bethesda, Maryland, April 12, 2007

eM7 West - eMarketing Association (eMA) Conference - San Francisco, CA, April 24-25, 2007


Stat Nuggets

Email has reached almost universal penetration, with 97% of consumers and 94% of marketers using the channel. - Forrester Research (March 2007)

Email driven sales in the U.S. will show a compound annual growth of 14.9% from 2006 to 2011. - DMA (2007)

Fewer than 50 percent of marketers create emails that render appropriately. - Email Experience Council (Jan 2007)

83% choose email marketing as the most important advertising media they planned to use in 2007. - Datran Media (2007)

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The BrightWave Report Q1 2007

Brent RosengrenThe first quarter of 2007 is in the books and there is much to be said about the huge growth for our industry in 2007. We hope the articles below are useful to you as a marketer.

BrightWave Marketing & The Email Experience Council Launch EmailStatCenter.com

EmailStatCenter.com is the first centralized repository of statistics and research specific to the email marketing industry. It was launched on March 29, 2007 by BrightWave Marketing, a leading independent email marketing services company, and The Email Experience Council (eec), an organization of global professionals driving email marketing and communications practices.

Visit EmailStatCenter.com

For more information, visit the Press Room.

Email marketing steadies with maturity

According to a new study published by Forrester Research Inc., "Email Marketing Comes of Age," MA-based Forrester analyst Shar VanBoskirk, found that email has reached almost universal penetration, with 97 percent of consumers and 94 percent of marketers using the channel.

"There has been a lot of concern that e-mail has lost its effectiveness because it has not grown rapidly, but the aggressive interest in e-mail has only normalized," Ms. VanBoskirk said. "It should not be a concern that it's lost its effectiveness, it is still very powerful. It's just that it's become like direct mail, which is still an effective marketing tool, but people aren't as excited about it."

Read the full article.

Email Marketing Headlines

7 Ways to Save a Marketing Email
Better B2B Email Deliverability in 6 Steps
Study: Small Email Lists Perform Better
Get Customers to Open Your Email
Email Award Winner Gallery 2007
MarketingSherpa Email Summit '07 Takeaways
Email No. 1 for Fraud Complaints: FTC
Big bucks in e-newsletters
Take the Pain out of Preview Panes


Why Choose BrightWave?


Search Marketing Headlines

How and When to Integrate Search
When Pay-Per-Click Doesn't Work
Google Adds Demographic Targeting to AdWords
Cracking Customer Keywords
Leveraging Search Marketing Throughout the Buying Cycle
Piper Jaffray Maps Out Where the Search Industry is Headed
Stretch Your PPC Dollars Further

Online Content Headlines

Strategy for Boosting Your Database - Part 1
Strategy for Boosting Your Database - Part 2
How to Buy RSS Ads

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