|The BrightWave Report • Q1 2007|
The first quarter of 2007 is in the books and there
is much to be said about the huge growth for our industry in 2007. We hope the
articles below are useful to you as a marketer.
BrightWave Marketing & The Email Experience Council Launch EmailStatCenter.com
EmailStatCenter.com is the first centralized repository of statistics and research specific to the email marketing industry. It was launched on March 29, 2007 by BrightWave Marketing, a leading independent email marketing services company, and The Email Experience Council (eec), an organization of global professionals driving email marketing and communications practices.
For more information, visit the Press Room.
Email marketing steadies with maturity|
According to a new study published by Forrester Research Inc., "Email Marketing Comes of Age," MA-based Forrester analyst Shar VanBoskirk, found that email has reached almost universal penetration, with 97 percent of consumers and 94 percent of marketers using the channel.
"There has been a lot of concern that e-mail has lost its effectiveness because it has not grown rapidly, but the aggressive interest in e-mail has only normalized," Ms. VanBoskirk said. "It should not be a concern that it's lost its effectiveness, it is still very powerful. It's just that it's become like direct mail, which is still an effective marketing tool, but people aren't as excited about it."
Email Marketing Headlines
» 7 Ways to Save a Marketing Email
» Better B2B Email Deliverability in 6 Steps
» Study: Small Email Lists Perform Better
» Get Customers to Open Your Email
» Email Award Winner Gallery 2007
» MarketingSherpa Email Summit '07 Takeaways
» Email No. 1 for Fraud Complaints: FTC
» Big bucks in e-newsletters
Take the Pain out of Preview Panes
Why Choose BrightWave?
Search Marketing Headlines
» How and When to Integrate Search
» When Pay-Per-Click Doesn't Work
» Google Adds Demographic Targeting to AdWords
» Cracking Customer Keywords
» Leveraging Search Marketing Throughout the Buying Cycle
» Piper Jaffray Maps Out Where the Search Industry is Headed
Stretch Your PPC Dollars Further
Online Content Headlines
» Strategy for Boosting Your Database - Part 1
» Strategy for Boosting Your Database - Part 2
» How to Buy RSS Ads
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