BrightWave Articles & News

» Brent Rosengren Promoted to Director of Client Services

» CAN-SPAM: It's the Law and Good Business Practice

» Win the Email Budget Battle

» How to Improve Email Response Rates

» BrightWave's Jenkins quoted in new Spam Study

» 3 Reasons Why Email is Hotter than Ever

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Speaking Engagements

» eM7 ATLANTA - eMarketing Conference - Atlanta, GA Oct. 23-24, 2007

Stat Nuggets
 

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» 34% of marketers surveyed said that creative optimization had the most impact on your email campaigns in 2006. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)

» 17% of email marketing campaigns failed to deliver on the promise inherent in the message's call-to-action, and merely dumped recipients to a company's Web site home page. - "Eight Seconds to Capture Attention: Silverpop's Landing Page Report" (2007)

» 83% of marketers surveyed said that they thought 2007 ROI for email will increase over last year. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)

» 11.1% of online merchants count on email messages and campaigns to drive more than 25% of total sales. - Internet Retailer (2007)

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Having Trouble With Your Email Designs?

Did you know that:

• According to a January report from the eec, fewer than 50% of marketers create emails that render appropriately.
• The eec also reports that one in five emails are invisible and ineffective due to blocked images.
• According to MarketingSherpa, 64% of people who are offered preview panes in their inboxes start using them as their default setting.

Email Marketing Headlines

» DMA and Email Experience Council Join Forces
» Improve Email Performance With Testing
» Email Service Providers Grapple with Mobile Delivery and Standards
» Segmented emails are key drivers for online sales
» Email marketing personnel spending up
» Improve Email Deliverability
» Dissecting 3 Kick-A*s Emails
» Animation in Retail Emails Study
» Targeted Email Marketing: Put a Colon in Your Subject
» Email Users Get Accustomed to Spam Diet

Why Choose BrightWave?
 

Search Marketing Headlines

» More Search Marketers Keeping an Eye on ROI: Study
» Consumers Who Search Online for Electronics Spend More in Stores
» Beware SEM's Impact on Other Media
» "Britney Spears" Your Search Strategy
» Google gives advertisers more control
» Yahoo introduces quality-based pricing
» Google pilots AdSense for Video
» The Search Apocalypse Is Here. Or Is It?

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