BrightWave Articles & News

Brent Rosengren Promoted to Director of Client Services

CAN-SPAM: It's the Law and Good Business Practice

Win the Email Budget Battle

How to Improve Email Response Rates

BrightWave's Jenkins quoted in new Spam Study

3 Reasons Why Email is Hotter than Ever

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eM7 ATLANTA - eMarketing Conference - Atlanta, GA Oct. 23-24, 2007


Stat Nuggets

 

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34% of marketers surveyed said that creative optimization had the most impact on your email campaigns in 2006. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)

17% of email marketing campaigns failed to deliver on the promise inherent in the message's call-to-action, and merely dumped recipients to a company's Web site home page. - "Eight Seconds to Capture Attention: Silverpop's Landing Page Report" (2007)

83% of marketers surveyed said that they thought 2007 ROI for email will increase over last year. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)

11.1% of online merchants count on email messages and campaigns to drive more than 25% of total sales. - Internet Retailer (2007)

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The BrightWave Report Q2 2007

Brent Rosengren Having Trouble With Your Email Designs?

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Email Marketing Statistics By Day and Time

eROI reports that email read rates have been declining across the board as "images off" becomes the default setting for more and more users. The study found that Mondays, Wednesdays and Thursdays to have the highest read rates, and Wednesdays and Thursdays lead in click-through rates. Click here to get the full report.

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Email Marketing Headlines


DMA and Email Experience Council Join Forces
Improve Email Performance With Testing
Email Service Providers Grapple with Mobile Delivery and Standards
Segmented emails are key drivers for online sales
Email marketing personnel spending up
Improve Email Deliverability
Dissecting 3 Kick-A*s Emails
Animation in Retail Emails Study
Targeted Email Marketing: Put a Colon in Your Subject
Email Users Get Accustomed to Spam Diet

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Search Marketing Headlines


More Search Marketers Keeping an Eye on ROI: Study
Consumers Who Search Online for Electronics Spend More in Stores
Beware SEM's Impact on Other Media
"Britney Spears" Your Search Strategy
Google gives advertisers more control
Yahoo introduces quality-based pricing
Google pilots AdSense for Video
The Search Apocalypse Is Here. Or Is It?


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