2008 Retail Email Rendering
Benchmark Study
In June, The Retail Email Blog, the eec and the survey sponsor, SubscriberMail,
released a fantastic study on email rendering. In addition to their observational study of retailers, they surveyed 472
marketing executives in March.
The report states that if all marketers optimized emails for image blocking, email's
ROI would jump to $52.69 from its current state of $48.29. Jeanniey Mullen, the founder and executive chairwoman of the Email
Experience Council, concludes "Not paying attention to rendering impacts revenue directly." Continue reading the executive
summary.>>
Is your company aware of the new CAN-SPAM provisions?
The new provisions to the CAN-SPAM Act of 2003 went into effect Monday, July 7 and could impact your company's email marketing practices and compliance status. Click
here to read the FTC's overview of the new provisions or better yet, contact us today to make sure your email programs are not liable and above board.
Praise for "The Truth About Email
Marketing"
The initial reviews are in, and marketers are praising Simms Jenkins' new book, "The Truth About Email Marketing." We are pleased to announce that the
book has gone to press and will you will see it in bookstores across the country on Friday Aug. 1.
 "Simms' book
debunks the top email marketing myths in a readable and logical fashion."
- Tad Clarke, Editorial Director,
MarketingSherpa
"Take advantage of Mr. Jenkins battle scars and set yourself on a direct course that unleashes the
power of this important marketing channel."
- Sam Cece, CEO, StrongMail Systems
More Reviews>>
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