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Award-Winning Email Services 

Firm


Articles & News

BrightWave Marketing Wins Gold SouthStar Award from the DMA

BrightWave Marketing CEO profiled by the Atlanta Journal-Constitution

VP of Global Interactive Marketing for The Coca-Cola Company to Keynote eMarketing-8 Atlanta Conference BrightWave CEO among speakers.

California Casualty Chooses BrightWave Marketing as Email Marketing Partner

Can email survive social media's rise?

BrightWave Marketing Takes Home Atlanta Marketer of the Year Award



   


Stat Nuggets

 

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66% of those surveyed said they had made a purchase because of a marketing message received through email.
- ExactTarget, "2008 Channel Preference Survey" (2008)

More than 80% of participants favor doing business with organizations that use opt-in permission to send them email.
- Habeas (2008)

35% of the companies surveyed use email as their primary form of direct marketing (25% say postal mail and 21% said they relied on free inserts).
- Direct Partners (2008)



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404.253.3797

The BrightWave Report Q2 2008
2008 Retail Email Rendering Benchmark Study
In June, The Retail Email Blog, the eec and the survey sponsor, SubscriberMail, released a fantastic study on email rendering. In addition to their observational study of retailers, they surveyed 472 marketing executives in March.

The report states that if all marketers optimized emails for image blocking, email's ROI would jump to $52.69 from its current state of $48.29. Jeanniey Mullen, the founder and executive chairwoman of the Email Experience Council, concludes "Not paying attention to rendering impacts revenue directly." Continue reading the executive summary.>>

Is your company aware of the new CAN-SPAM provisions?
The new provisions to the CAN-SPAM Act of 2003 went into effect Monday, July 7 and could impact your company's email marketing practices and compliance status. Click here to read the FTC's overview of the new provisions or better yet, contact us today to make sure your email programs are not liable and above board.


Praise for "The Truth About Email Marketing"
The initial reviews are in, and marketers are praising Simms Jenkins' new book, "The Truth About Email Marketing." We are pleased to announce that the book has gone to press and will you will see it in bookstores across the country on Friday Aug. 1.

The Truth About Email Marketing"Simms' book debunks the top email marketing myths in a readable and logical fashion."
- Tad Clarke, Editorial Director, MarketingSherpa

"Take advantage of Mr. Jenkins battle scars and set yourself on a direct course that unleashes the power of this important marketing channel."
- Sam Cece, CEO, StrongMail Systems

More Reviews>>


Email Marketing Headlines


Email now top direct marketing method
5 email subscription boosters you missed
Email surpasses direct mail
Is a loyalty email program the next step?
How to "woo" email subscribers
5 tips for successful action-prompted emails
Email Preferred Communicator
Sweet Spots In Subject-Line Length
Email and Internet Top Direct Media Choices
What makes a great email welcome message?
Email, Search still tops for consumers
California's anti-spam law



Search Marketing Headlines


Yahoo! makes ad deal with Google
Google Tries Tighter Aim for Web Ads
The Humans Behind the Google Money Machine
ComScore: Google's April US search share rose
Google vs. Yahoo: Which users spend more?

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Authentication
Automated Emails
Branding
Budgeting
Case Studies
Coding
Conversions
Copy
Co-Registration
Creative
Deliverability
Deployment Times
Email Appends
Email Usage
Frequency
From Lines
HTML vs. TEXT
International Metrics
Lead Generation
Landing Pages
Newsletters
Non-Profit
Online Retailers
Outsourcing
Personalization
Podcasts/Webcasts
Privacy
Registration
Response Metrics
ROI
Segmentation
Spam
Stats by Industry
Strategy
Subject Lines
Testing
Trend Reports
Viral Emails
vs. Other Marketing
White Papers




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