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BrightWave Articles & News

MediaPost Cites BrightWave's Successes

The costly mistake most email marketers make

EmailStatCenter.com's 1st Annual State of Email Marketing Metrics Survey

10 Email Marketing Best Practices by Simms Jenkins in GOT newsletter

BrightWave profiled in industry newsletter

How to piss off your customers

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Stat Nuggets

 

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83% of marketing executives worldwide used email marketing, ahead of display ads, paid search and online video.
- The McKinsey Quarterly (2007)

Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs.
- Shop.org, "State of Retailing Online 2007 report" (Sept. 2007)

More than seven in 10 US marketers said that email was one of their online and mobile tactics. - Penton Media and PROMO Magazine, "2007 Interactive Marketer Trends Study" (2007)

51% of surveyed marketing executives worldwide said they planned to increase their email spending in the next three years.
- The McKinsey Quarterly (2007)

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The BrightWave Report Q3 2007

Brent RosengrenEmail ROI
According to an August report from the DMA (registration required), for every dollar spent on email marketing in 2007, marketers can expect an estimated $48.29 ROI. The DMA also estimates that in 2007 US marketers will spend $500 million on email marketing to generate $21.9 billion in sales, a 18.3 percent increase in email marketing expenditures over last year

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BrightWave Marketing Events
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Email Marketing Headlines


Subscription management centers make sense
Decentralized Email Undermines Marketing Efforts, Brands
Welcome emails - first impressions count
Email marketers may benefit from segmentation
With email, you must centralize
The email marketing industry is a $3 billion industry in the U.S. in 2007
Email crowned king of marketing media in Canada
Text? HTML? Or something else for your email design?
A pure approach to better email
Why we need standards support in HTML email
Email overtakes telephone in workplace
Make your campaign better: integrate with email
Rate your (email) date-ability

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Search Marketing Headlines


SEM: traditional media's secret weapon
10 Search Engines You Don't Know About
Marketers Reveal What Tactics Work & What Don't in SEM
You can brand with search
Retool a Search Campaign for Holiday Success
Google alters top ad placement formula
US Search Share for August
Google's AdSense report card
Yahoo improves search engine
New-Look Search Sites Aim to Close Google Gap
Offline Influence on Online Search Yields 39% Conversion
US Local Online Ad Spend Close to $3B
Audience overlap among major search engines
The branded keyword controversy resolved?
AdWords moves landing page quality goalposts
Video Ads Into Search Results


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Needs more stats?
Visit specific EmailStatCenter.com category pages below.
Authentication
Automated Emails
Branding
Budgeting
Case Studies
Coding
Conversions
Copy
Co-Registration
Creative
Deliverability
Deployment Times
Email Appends
Email Usage
Frequency
From Lines
HTML vs. TEXT
International Metrics
Lead Generation
Landing Pages
Newsletters
Non-Profit
Online Retailers
Outsourcing
Personalization
Podcasts/Webcasts
Privacy
Registration
Response Metrics
ROI
Segmentation
Spam
Stats by Industry
Strategy
Subject Lines
Testing
Trend Reports
Viral Emails
vs. Other Marketing
White Papers




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