BrightWave Articles & News

» MediaPost Cites BrightWave's Successes

» The costly mistake most email marketers make

» EmailStatCenter.com's 1st Annual State of Email Marketing Metrics Survey

» 10 Email Marketing Best Practices by Simms Jenkins in GOT newsletter

» BrightWave profiled in industry newsletter

» How to piss off your customers

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» 83% of marketing executives worldwide used email marketing, ahead of display ads, paid search and online video.
- The McKinsey Quarterly (2007)

» Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs.
- Shop.org, "State of Retailing Online 2007 report" (Sept. 2007)

» More than seven in 10 US marketers said that email was one of their online and mobile tactics. - Penton Media and PROMO Magazine, "2007 Interactive Marketer Trends Study" (2007)

» 51% of surveyed marketing executives worldwide said they planned to increase their email spending in the next three years.
- The McKinsey Quarterly (2007)

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Email ROI
According to an August report from the DMA (registration required), for every dollar spent on email marketing in 2007, marketers can expect an estimated $48.29 ROI. The DMA also estimates that in 2007 US marketers will spend $500 million on email marketing to generate $21.9 billion in sales, a 18.3 percent increase in email marketing expenditures over last year

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• Email Marketing 2.0: Strategies for the Web 2.0 World
  Join Campaigner and BrightWave Marketing for this free event and learn how to optimize your delivery rates, automate your lead nurturing programs, organically grow your opt-in lists, effectively segment your database, and much more.
  Chicago - October 17, 2007
  New York - October 30, 2007
   
• eM7 ATLANTA
  Simms Jenkins is a featured speaker at this years conference, and will be speaking about how to get more from your email marketing programs
  Atlanta, GA Oct. 23-24, 2007
   
• Time is running out. Do not forget to participate in the EmailStatCenter.com's
  1st Annual State of Email Marketing Metrics Survey

Email Marketing Headlines

» Subscription management centers make sense
» Decentralized Email Undermines Marketing Efforts, Brands
» Welcome emails - first impressions count
» Email marketers may benefit from segmentation
» With email, you must centralize
» The email marketing industry is a $3 billion industry in the U.S. in 2007
» Email crowned king of marketing media in Canada
» Text? HTML? Or something else for your email design?
» A pure approach to better email
» Why we need standards support in HTML email
» Email overtakes telephone in workplace
» Make your campaign better: integrate with email
» Rate your (email) date-ability

Why Choose BrightWave?
 

Search Marketing Headlines

» SEM: traditional media's secret weapon
» 10 Search Engines You Don't Know About
» Marketers Reveal What Tactics Work & What Don't in SEM
» You can brand with search
» Retool a Search Campaign for Holiday Success
» Google alters top ad placement formula
» US Search Share for August
» Google's AdSense report card
» Yahoo improves search engine
» New-Look Search Sites Aim to Close Google Gap
» Offline Influence on Online Search Yields 39% Conversion
» US Local Online Ad Spend Close to $3B
» Audience overlap among major search engines
» The branded keyword controversy resolved?
» AdWords moves landing page quality goalposts
» Video Ads Into Search Results

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