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The BrightWave Report
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Q3 2006 |
 BrightWave Blog and News Feed
In addition to our quarterly email
newsletter, please feel free to visit the
BrightWave
Blog. You can now sign up for both the
BrightWave Blog and
BrightWave Marketing News via your RSS Reader.
Here are some examples of the topics discussed:
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Highest ROI = 1% of Your Marketing Budget?
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Permission - the great unknown in many Email circles
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Big Plans for Email in 2007
Brent R. Rosengren, Manager of Client Services -
404.888.1113 |
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2006 Online Retail Holiday Readiness Report
As the 2006 Holiday Season is upon us, Marketers
look to the best performing programs to achieve
their Q4 goals. WebTrends surveyed 300 Internet and multi-channel retailers about key trends and online strategies they are focusing on for the upcoming holiday season.
Overall,
retailers ranked email marketing as the most
important demand-generation activity for holiday
success, with Search Engine Marketing (SEM) and
Search Engine Optimization (SEO) ranking second and
third.
Click here to read the complete survey results.
Your Email Drives More Responses than you Think
Al Gadbut believes you probably have no idea the volume of sales your outbound e-mail drives.
And, those unique Web addresses, 800 numbers and
coupon codes some marketers use to track their
e-mail efforts: They’re all just this side of
useless, he says.
Read the full article.
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Email Marketing Headlines
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The Ten Most-Ignored Best Practices
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Speakers Ponder How to Deliver on Email's Promise
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Restaurant Industry Leads Open Rates
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Email open rates guide
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Delivering the email - Small investment in email marketing creates big return
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Energizing Email
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Seems Somebody Is Clicking on That Spam
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Email Goes Viral
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Open Rates Highest On Saturdays
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Spam and Pharma Marketing
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9 things they don't tell you about email marketing
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Starbucks Unknowing Creates Strong Viral Email
Campaign
"We have found an attentive partner in BrightWave Marketing, and one that shares our vision for our client, efficiently reacts to our needs, and has helped us achieve great results as part of our overall marketing program."
- Hauser Group |
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Search Marketing Headlines
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Major Search Engines Split On Local's Place
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Search Execs: More Transparency Needed
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Search Inflation Likely
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Older Adults Using Internet More, Traditional
Media Less
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In web search, business is better than sex
Online Content Headlines
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Blogging for dollars
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Rate Base to include publications' website visits
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Magazines Going to the Web to Get Students to Read
Why Choose BrightWave?
"BrightWave Marketing did a terrific job — very creative and customer service oriented"
- Laura Gore, Director of Public Relations, The American College of Emergency Physicians
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