Client Spotlight

Gena Weaver
Vice President of Marketing,
Ted's Montana Grill

1. How does your company leverage email marketing & digital targeted messaging?
   Ted's is a great brand with a distinct personality. We're a little out of the box, quirky, and known for doing things our way. And, because our guests are adept at technology and are as fun as we are, BrightWave is able to leverage email marketing and digital targeted messaging to build loyalty and a unique voice and dialogue with our customers in a way that really engages them.
2. What has BrightWave added to your team?
   Strategic thinking, results and responsiveness. What more can you ask for?
3. What are your most successful promotional partnerships with BrightWave? Any results you care to share/miscellaneous comment/insert your own question?
   BrightWave provided e-mail marketing support to two of our most successful promotions this year: Ted's Burger FANatics contest, where folks across America entered a national talent contest to profess their love for our burgers. And Ted's 8 Wonders, which was done in conjunction with our "Eat Great for $8" menu promotion. Our opt-in rate on Ted's 8 Wonders was about 30%, which is incredible.
4. What is the best thing about BrightWave?
   They "get" us. They understand our brand, work seamlessly with our team, and they bring strong ideas to the table for leveraging email and digital targeting.
5. What is your favorite part of your job?
   The end of the day. Seriously, I enjoy looking back on any given day and seeing what we accomplished to tell people about Ted's Montana Grill and bring them to our table.
6. What is your preferred social network? Facebook, Twitter, LinkedIn, MySpace or old fashioned conversations?
   Good old-fashioned conversation -- I couldn't live without my iPhone.

Did You Know?

We understand the power of electronic communication and know BrightWave Marketing will deliver best in class components to our customer communication and interface for email and social media.
- Chris Passarell, Director of Marketing for RaceTrac Petroleum

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