Latest News & Articles

• Happy birthday, spam! On what 35 years of spam has gotten us includes perspective from BrightWave CEO
• 7 Reasons Why Your Email Marketing Program May Fail
• BrightWave selected #81 in the Pacesetters Awards for the Fastest Growing Companies in Atlanta
• BrightWave Marketing CEO Simms Jenkins Releases Latest Book: “The New Inbox: Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World"
• The Future of the New Inbox
• VIDEO: The Evolution of the New Inbox (Interview with Simms Jenkins)
• The New Inbox: How mobile and social have changed email marketing...
• BrightWave COO Tuttle a Finalist for AMY Marketer of the Year, Hilarity Ensues

Case Studies, White Papers & Reports

Below is a list of BrightWave Marketing published case studies, white papers and reports.Please check the box next to the ones you would like to receive. A text email will be sent to you containing the appropriate links to the information you requested.

Thank you for you interest in BrightWave Marketing. Please feel free to contact me to discuss your needs or questions.

Simms Jenkins
CEO
BrightWave Marketing
404.888.0133

Choose Case Study:
	Marketer’s Guide to Selecting the Right Email Agency Finding the right email agency is of crucial importance to any business. Download this free guide to ensure you are on the right track in finding the perfect email agency partner.
	6 Myths of Mobile Email Download our Mobile White Paper to learn how the surge in smartphones impacts your email marketing.
	BrightWave Portfolio Review the award winning creative work long considered to be among Email Marketing's elite.
	Facebook Timeline Facebook has created timeline to make the social network more meaningful for users and brands. Brand approaches to Facebook design, content, and management of timeline will have to change in order to keep up with the dynamic and wildly popular network.
	Ted's Montana Grill List Growth Last year, Ted's Montana Grill strengthened its email database through three campaigns that promoted a new brand and menu. See how offline and online channels -- including mobile -- added 11% more subscribers, and convinced current recipients to update their contact information.
	Email Acquisition 2.0 BrightWave Marketing's latest white paper explores Email Acquisition 2.0: the next wave of connecting with users and gaining back their trust.
	BrightWave Marketing Delivers Increased Customer Engagement for Cox Business BrightWave partners with Cox Business to develop a robust email marketing program that keeps them connected with their customers and drives revenue.
	BrightWave Marketing Enhances Chick-fil-A® Email Marketing Program 77% of email subscribers they had visited a Chick-fil-A® store as a result of an email campaign. 73% read every Chick-fil-A® email. Response metrics & social media are fueled by email program facelift.
	Chick-fil-A® - Inspire Interaction with Promo Emails 4 Tactics to Boost Clicks, Encourage Social Sharing - A Marketing Sherpa Case Study.

Show More Case Studies & White Papers ▼

	The Email Marketing Manifesto BrightWave Marketing's must-read email marketing white paper explores the evolution of the inbox, how to leverage all targeted messaging, including social media, why a preference center is a must and more. All digital marketers should make this required reading.
	Ted's Montana Grill National Restaurant Company Revamps Email Marketing Program; Delivers Value to Customers and Increased Revenue, ROI, Loyalty & Awareness. This case study was the basis for being a finalist for an American Marketing Association Atlanta Marketer of the Year Award. Media Coverage.
	CoreNet Global Remarketing Award Winning (AMA and DMA Winner) Email Remarketing Campaign Generates $120,000 in Revenue for BrightWave Marketing client. Media Coverage
	EmailStatCenter.com - First Annual State of Email Metrics Survey results Interactive marketers cite strong importance of proper email measurement & standardization as key challenges for 2008. Media Coverage
	Denison University Email Marketing Delivers ROI for College Fund Raising. Media Coverage
	Floor and Decor Increasing online presence and driving qualified leads to website and stores.
	Atlanta Journal-Constitution BrightWave Marketing Outlines Email Marketing Operation Improvements.
	CoreNet Global - Effective Email Marketing Premier association for corporate real estate executives generates revenue through email marketing campaigns. Media Coverage
	Turq Jewelry Creating Email Marketing Program Process and Infrastructure for Online Retail Company. Media Coverage
	GourmetStation Email Marketing Effective for Internet Gourmet Food Retailer. Media Coverage
	Outsourcing Whitepaper Outsourcing email marketing vs. managing internally.

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The New Inbox

Find out more about the
definitive books on
email marketing by
BrightWave's CEO

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