Podcast Library

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• Email and Social Media: Marketing's New PBJ - The marketer's tool kit is overflowing with tactics and ideas. Some of the best campaigns are those that build on tools that integrate social media and email marketing. Simms Jenkins, BrightWave Marketing and Morgan Stewart, ExactTarget join me to explore about how get the most value from what might seem like opposing tactics.
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• The Art & Science Behind Transactional Emails: How to Leverage the Opportunity to Drive Your Business. - In this webinar, email marketing veterans Brent Rosengren and Steven Roe of BrightWave Marketing examine the art and science behind successful transactional emails.
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• Harnessing the Power of Email Marketing - In this "Connections" interview with Stan Relihan, Asia Pacific's top headhunter, Simms discusses some of the benefits, pitfalls and myths involved - all of which are covered in his book, 'The Truth About Email Marketing'.
• Marketing Matters Live! - Simms Jenkins, author of "The Truth About Email Marketing", and CEO of BrightWave.
• The Truth About Email Marketing Audio Series - In this three part audio series, you will listen to Simms Jenkins and Mike Moran discuss examples of winning email strategies. Learn which companies are setting the benchmarks. Gain valuable insights and social media best practices from companies that have mastered winning email marketing techniques.
  » The Truth About Email Marketing - Part 1  |  Read Transcript
  » The Truth About Email Marketing - Part 2
  » The Truth About Email Marketing - Part 3
• Leveraging the Value of Email Marketing During a Recession - In this complimentary Aquent/AMA webcast, Simms Jenkins, CEO of award-winning email marketing services firm BrightWave Marketing, will help you build your business case and win over C-level executives by outlining the key elements of optimizing any email marketing program.
• Return to Sender - Simms Jenkins discusses the results of a BrightWave Marketing study on the failure of most companies in responding to inquiries to their own email communications.
• Email Metrics & Response Rates - ShoutStream/BrightWave Marketing Podcast
• Podcast Interview regarding Company Growth
• Does Email Length Matter? How to Increase the Effectiveness of Your Campaigns
• Email Marketing: Strategies, Newsletters and List Growth

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